How ‘microtargeting’ works in political advertising

Name: How ‘microtargeting’ works in political advertising
Uploaded: 2014-02-19T01:29:44Z
Duration: P470S
Description: What you watch, read, buy and listen to online can tell political campaigns whether it’s worth their time and money to woo your vote. Gwen Ifill talks to Ken Goldstein of the University of San Francisco and Eitan Hersh of Yale University to learn more about how our digital footprints are being used in the evolution of political advertising.

Clip: 02/18/2014 | 7m 50s

What you watch, read, buy and listen to online can tell political campaigns whether it’s worth their time and money to woo your vote. Gwen Ifill talks to Ken Goldstein of the University of San Francisco and Eitan Hersh of Yale University to learn more about how our digital footprints are being used in the evolution of political advertising.

Aired: 02/18/14

Rating: NR

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Major corporate funding for the PBS NewsHour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer …

Major corporate funding for the PBS NewsHour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and American Cruise Lines. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.

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How ‘microtargeting’ works in political advertising

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