Biographical Conversations With...

J. Gardner talks about the lawsuit filed against Hardee - 2F

Clip | 1m 2s

James Gardner talks about how Hardee's was sued for $17,000 dollars shortly after he started his business. He also discusses the importance of knowing how advertising works and securing copyright protection for jingles.

Aired: 05/17/14

Rating: NR

Problems Playing Video? | Closed Captioning

Biographical Conversations With... is a local public television program presented by PBS NC.

Biographical Conversations with James Goodmon was made possible by the generous support of Frank Daniels, Jr.