Why we crave what’s cool
Clip: 09/10/2015 | 8m 10s
What does it mean to be cool? It's a means of standing out, as well as a way of fitting in. In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances. Economics correspondent Paul Solman reports.
Aired: 09/10/15
