Wal-Mart: From Arkansas to the World
Special | 41m 21s | Video has closed captioning.
Marilyn Lavin, Professor of Marketing, UW-Whitewater, delves into the systems Wal-Mart established over the years that have attributed to their success. Lavin discusses the point of sale computers, early requirements to have bar codes on every item and the integrated information and logistics systems that keep track of all sales and provide feedback to their vendors.
Aired: 10/20/13
