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PBS NEWSHOUR

To woo millennials, museum group taps into digital age

  • Aired: 08/16/2014
  • 06:14
  • Rating: NR
Amid declining museum attendance by young people as reported by the National Endowment for the Arts, a New York City group called "Museum Hack" aims to attract millennials by offering unconventional tours. These "sassy" outings tap into the outlook of digital age museum-goers, and encourage learning and participation. NewsHour Weekend's Hannah Yi reports.
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To woo millennials, museum group taps into digital age
To woo millennials, museum group taps into digital age
An NYC group called Museum Hack is aiming to attract more young people to museums.
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