Want better video quality? Sign in to access HD streaming!

×

Want to watch better-quality PBS Video? Sign in to access HD streaming!

When you sign in, you'll become a PBS Insider and we'll share your contact information with your local PBS station. You may receive updates to help you stay connected with what's happening online and in your community. Privacy Policy

Closed Captioning Settings
×

Preview

Captions look like this

Captions size

  • 15

Captions font family

Edge style

Captions color

Background color

Window color

Text Opacity

  • 100%

Background Opacity

  • 100%

Window Opacity

  • 0%

THE LEXICON OF SUSTAINABILITY

Fair Trade vs. Direct Trade

  • Aired: 05/08/2014
  • 03:03
  • Rating: NR
When you buy food, you’re buying values: The values of the person who grows your food; the values of the person who transports it; and the values of the person who sells it to you. Ben Myers of 1000 Face Coffee in Athens, Georgia explains that consumers have values too. Consumers can shop according to their values by understanding certification initiatives like Fair Trade and Direct Trade.
Embed Options
Close ×
Fair Trade vs. Direct Trade
Fair Trade vs. Direct Trade
When you buy food, you’re buying values, values of those who grow, transport and sell it.
Width:
Height:
Please copy this text to your clipboard.
Problems Playing Video ?
PBS Donation Ad
Related Links:

PBS KIDS

Watch videos from your favorite PBS KIDS shows with the PBS KIDS Video app for your tablet or phone.

Downton Abbey Collection

Bring home the complete collection: DVDs, Blu-rays, books, gifts and more. Visit ShopPBS.

Donate

helps all of us explore new worlds and ideas. Give Now

Sponsored Links