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FRONTLINE

The Merchants of Cool

  • Aired: 02/27/2001
  • 58:26
  • Rating: NR
FRONTLINE explores how America's giant media corporations skillfully court the teenage consumer.
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The Merchants of Cool
FRONTLINE explores how giant media corporations skillfully court the teenage consumer.
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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Park Foundation and by the FRONTLINE Journalism Fund.

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