The New Teen Marketing Machine

Name: The New Teen Marketing Machine
Uploaded: 2014-02-18T13:03:04Z
Duration: P228S
Description: How do companies figure out what’s cool? Today, teens tell them, through their “likes” and posts on social media networks.

Clip: Season 2014 Episode 4 | 3m 48s

How do companies figure out what’s cool? Today, teens tell them, through their “likes” and posts on social media networks.

Aired: 02/18/14

Rating: NR

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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding is provided by the Abrams Foundation; the John D. and Catherine T. MacArthur Foundation; Park Foundation; and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation, and additional support from Koo and Patricia Yuen.

The New Teen Marketing Machine

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