Advertisers follow football fans to mobile devices

Name: Advertisers follow football fans to mobile devices
Uploaded: 2014-02-01T01:25:31Z
Duration: P386S
Description: While fans gets amped up for the biggest football game of the year, companies are figuring out how to tap into that enthusiasm by adapting to changing media habits and tech use. Hari Sreenivasan learns more from Nick Wingfield of The New York Times.

Clip: Season 2014 | 6m 26s

While fans gets amped up for the biggest football game of the year, companies are figuring out how to tap into that enthusiasm by adapting to changing media habits and tech use. Hari Sreenivasan learns more from Nick Wingfield of The New York Times.

Aired: 01/31/14

Rating: NR

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Major corporate funding for the PBS NewsHour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer …

Major corporate funding for the PBS NewsHour is provided by BDO, BNSF, Consumer Cellular, American Cruise Lines, and Raymond James. Funding for the PBS NewsHour Weekend is provided by Consumer Cellular and American Cruise Lines. For a complete list of funders for the PBS NewsHour and PBS NewsHour weekend, click here.

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Advertisers follow football fans to mobile devices

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