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PBS NEWSHOUR

Pervasive technology raises tracking concerns

  • Aired: 01/23/2014
  • 01:53
  • Rating: NR
Smart gadgets collect user information so that they can adapt to individual habits and personal tastes. But as this technology becomes more pervasive -- embedded in automobiles, refrigerators, even fire alarms and thermostats -- many fear the ways that private companies could misuse private customer data. Jeffrey Brown reports.
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Pervasive technology raises tracking concerns
Pervasive technology raises tracking concerns
Many fear the ways that private companies could misuse private customer data.
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