12/20/2013 | 25m 19s | Video has closed captioning.
Women CEOs: Women continue to make strides at the top of the corporate world. Feminist Advertising: Pantene's new ad sends a feminist message. Pastrix: Meet a foulmouthed, tattoo-sporting Lutheran pastor.
Aired: 12/20/13
>> THIS WEEK ON "TO THE >> THIS WEEK ON "TO THE CONTRARY" >> THIS WEEK ON "TO THE CONTRARY" FIRST, WOMEN BREAKING INDUSTRY CONTRARY" FIRST, WOMEN BREAKING INDUSTRY BARRIERS.
FIRST, WOMEN BREAKING INDUSTRY BARRIERS.
THEN, CAN FEMINISM SELL?
BARRIERS.
THEN, CAN FEMINISM SELL?
BEHIND THE HEADLINES: A THEN, CAN FEMINISM SELL?
BEHIND THE HEADLINES: A FOULMOUTHED, TATTOOED LUTHERAN BEHIND THE HEADLINES: A FOULMOUTHED, TATTOOED LUTHERAN PASTOR SAYS SHE'S SURPRISINGLY FOULMOUTHED, TATTOOED LUTHERAN PASTOR SAYS SHE'S SURPRISINGLY TRADITIONAL.
>> HELLO, I'M BONNIE ERBE.
>> HELLO, I'M BONNIE ERBE.
WELCOME TO "TO THE CONTRARY," A >> HELLO, I'M BONNIE ERBE.
WELCOME TO "TO THE CONTRARY," A DISCUSSION OF NEWS AND SOCIAL WELCOME TO "TO THE CONTRARY," A DISCUSSION OF NEWS AND SOCIAL TRENDS FROM DIVERSE DISCUSSION OF NEWS AND SOCIAL TRENDS FROM DIVERSE PERSPECTIVES.
TRENDS FROM DIVERSE PERSPECTIVES.
UP FIRST, WOMEN AT THE TOP.
PERSPECTIVES.
UP FIRST, WOMEN AT THE TOP.
SOME FASCINATING DEVELOPMENTS UP FIRST, WOMEN AT THE TOP.
SOME FASCINATING DEVELOPMENTS THIS WEEK ABOUT WOMEN IN THE SOME FASCINATING DEVELOPMENTS THIS WEEK ABOUT WOMEN IN THE C-SUITES OF MAJOR CORPORATIONS.
THIS WEEK ABOUT WOMEN IN THE C-SUITES OF MAJOR CORPORATIONS.
MARY BARRA IS POISED TO BECOME C-SUITES OF MAJOR CORPORATIONS.
MARY BARRA IS POISED TO BECOME CEO AT GENERAL MOTORS NEXT MARY BARRA IS POISED TO BECOME CEO AT GENERAL MOTORS NEXT MONTH.
CEO AT GENERAL MOTORS NEXT MONTH.
SHE WILL BECOME THE FIRST WOMAN MONTH.
SHE WILL BECOME THE FIRST WOMAN TO HEAD AN AUTOMAKER.
SHE WILL BECOME THE FIRST WOMAN TO HEAD AN AUTOMAKER.
THE OLDEST INSURANCE MARKET IN TO HEAD AN AUTOMAKER.
THE OLDEST INSURANCE MARKET IN THE WORLD, LLOYD'S OF LONDON THE OLDEST INSURANCE MARKET IN THE WORLD, LLOYD'S OF LONDON JOIN THE EXCLUSIVE GROUP WITH THE WORLD, LLOYD'S OF LONDON JOIN THE EXCLUSIVE GROUP WITH THE APPOINTMENT OF INGA BEALE AS JOIN THE EXCLUSIVE GROUP WITH THE APPOINTMENT OF INGA BEALE AS ITS FIRST FEMALE CHIEF THE APPOINTMENT OF INGA BEALE AS ITS FIRST FEMALE CHIEF EXECUTIVE.
ITS FIRST FEMALE CHIEF EXECUTIVE.
AND AT THE WHITE HOUSE, IT WAS EXECUTIVE.
AND AT THE WHITE HOUSE, IT WAS THE WOMEN, YAHOO!
CEO MARISSA AND AT THE WHITE HOUSE, IT WAS THE WOMEN, YAHOO!
CEO MARISSA MAYER AND FACEBOOK COO SHERYL THE WOMEN, YAHOO!
CEO MARISSA MAYER AND FACEBOOK COO SHERYL SANDBERG OUTSHINING THE MEN THIS MAYER AND FACEBOOK COO SHERYL SANDBERG OUTSHINING THE MEN THIS WEEK AS PRESIDENT OBAMA MET WITH SANDBERG OUTSHINING THE MEN THIS WEEK AS PRESIDENT OBAMA MET WITH TECH LEADERS TO TALK ABOUT NSA WEEK AS PRESIDENT OBAMA MET WITH TECH LEADERS TO TALK ABOUT NSA PRIVACY AND THE HEALTHCARE TECH LEADERS TO TALK ABOUT NSA PRIVACY AND THE HEALTHCARE WEBSITE.
PRIVACY AND THE HEALTHCARE WEBSITE.
DOES THIS MEAN WE'RE FINALLY WEBSITE.
DOES THIS MEAN WE'RE FINALLY SEEING WOMEN MAKING STRIDES DOES THIS MEAN WE'RE FINALLY SEEING WOMEN MAKING STRIDES INCLUDING NONTRADITIONAL SEEING WOMEN MAKING STRIDES INCLUDING NONTRADITIONAL INDUSTRIES.
INCLUDING NONTRADITIONAL INDUSTRIES.
>> THIS NEW LEADERSHIP AND THE INDUSTRIES.
>> THIS NEW LEADERSHIP AND THE EPITOME OF A MAN'S WORLD >> THIS NEW LEADERSHIP AND THE EPITOME OF A MAN'S WORLD VIRTUALLY REDEFINES FEMINIST EPITOME OF A MAN'S WORLD VIRTUALLY REDEFINES FEMINIST BREAKTHROUGHS.
VIRTUALLY REDEFINES FEMINIST BREAKTHROUGHS.
>> I THINK ESPECIALLY YOUNGER BREAKTHROUGHS.
>> I THINK ESPECIALLY YOUNGER WOMEN WHO ARE MOVING UP IN TO >> I THINK ESPECIALLY YOUNGER WOMEN WHO ARE MOVING UP IN TO THE RANKS IN THESE INDUSTRIES WOMEN WHO ARE MOVING UP IN TO THE RANKS IN THESE INDUSTRIES YOU'RE GOING TO START SEEING A THE RANKS IN THESE INDUSTRIES YOU'RE GOING TO START SEEING A LOT MORE WOMEN IN CHARGE IN YOU'RE GOING TO START SEEING A LOT MORE WOMEN IN CHARGE IN COMPANIES LIKE THIS.
LOT MORE WOMEN IN CHARGE IN COMPANIES LIKE THIS.
I THINK IT'S FANTASTIC.
COMPANIES LIKE THIS.
I THINK IT'S FANTASTIC.
>> IT IS GREAT.
I THINK IT'S FANTASTIC.
>> IT IS GREAT.
WHEN WE'RE 50% OF THE POPULATION >> IT IS GREAT.
WHEN WE'RE 50% OF THE POPULATION AND WIRE ENONLY NOW TO FIVE WHEN WE'RE 50% OF THE POPULATION AND WIRE ENONLY NOW TO FIVE PERCENT OF WOMEN C.E.O.s IN AND WIRE ENONLY NOW TO FIVE PERCENT OF WOMEN C.E.O.s IN THE FORTUNE 500 I DON'T THINK PERCENT OF WOMEN C.E.O.s IN THE FORTUNE 500 I DON'T THINK IT'S QUITE A WINDFALL.
THE FORTUNE 500 I DON'T THINK IT'S QUITE A WINDFALL.
>> I AGREE THIS IS FANTASTIC IT'S QUITE A WINDFALL.
>> I AGREE THIS IS FANTASTIC STORY FOR THE PURPOSE OF WOMEN >> I AGREE THIS IS FANTASTIC STORY FOR THE PURPOSE OF WOMEN ADVANCING.
STORY FOR THE PURPOSE OF WOMEN ADVANCING.
WHAT ABOUT DIVERSITY, SOMETHING ADVANCING.
WHAT ABOUT DIVERSITY, SOMETHING SHOULD BE TALKED ABOUT AT THE WHAT ABOUT DIVERSITY, SOMETHING SHOULD BE TALKED ABOUT AT THE SAME TIME.
SHOULD BE TALKED ABOUT AT THE SAME TIME.
>> HOW MUCH FARTHER DO WE HAVE SAME TIME.
>> HOW MUCH FARTHER DO WE HAVE TO GO, I COME TO YOU BECAUSE I >> HOW MUCH FARTHER DO WE HAVE TO GO, I COME TO YOU BECAUSE I KNOW YOUR INVOLVED IN THIS ISSUE TO GO, I COME TO YOU BECAUSE I KNOW YOUR INVOLVED IN THIS ISSUE IN TERMS OF GETTING MORE WOMEN KNOW YOUR INVOLVED IN THIS ISSUE IN TERMS OF GETTING MORE WOMEN TO THE TOP HOW DO WE DO IT?
IN TERMS OF GETTING MORE WOMEN TO THE TOP HOW DO WE DO IT?
DON'T YOU THINK -- TO ME IT'S TO THE TOP HOW DO WE DO IT?
DON'T YOU THINK -- TO ME IT'S JUST AMAZING THAT G.M.
ONE OF DON'T YOU THINK -- TO ME IT'S JUST AMAZING THAT G.M.
ONE OF THE EMBLEMATIC CORPORATIONS OF JUST AMAZING THAT G.M.
ONE OF THE EMBLEMATIC CORPORATIONS OF AMERICA HAS FEMALE C.E.O.
AND THE EMBLEMATIC CORPORATIONS OF AMERICA HAS FEMALE C.E.O.
AND RELATIVELY YOUNG FEMALE C.E.O.
AMERICA HAS FEMALE C.E.O.
AND RELATIVELY YOUNG FEMALE C.E.O.
>> THIS ISN'T THEIR ONLY WOMAN RELATIVELY YOUNG FEMALE C.E.O.
>> THIS ISN'T THEIR ONLY WOMAN IN LEADERSHIP.
>> THIS ISN'T THEIR ONLY WOMAN IN LEADERSHIP.
IN EUROPE THE C.E.O.
FOR TWO OF IN LEADERSHIP.
IN EUROPE THE C.E.O.
FOR TWO OF THE MAJOR BRANDS, CHEVROLET AND IN EUROPE THE C.E.O.
FOR TWO OF THE MAJOR BRANDS, CHEVROLET AND CADILLAC ALSO A WOMAN IN HER THE MAJOR BRANDS, CHEVROLET AND CADILLAC ALSO A WOMAN IN HER 40s IS A FRIEND OF MINE, CADILLAC ALSO A WOMAN IN HER 40s IS A FRIEND OF MINE, YOU'RE SEEING A LOT OF THIS IN 40s IS A FRIEND OF MINE, YOU'RE SEEING A LOT OF THIS IN THE OLD INDUSTRIES.
YOU'RE SEEING A LOT OF THIS IN THE OLD INDUSTRIES.
IN THE AUTO INDUSTRY.
THE OLD INDUSTRIES.
IN THE AUTO INDUSTRY.
WHAT IS TROUBLING TO ME IS THAT IN THE AUTO INDUSTRY.
WHAT IS TROUBLING TO ME IS THAT REUTERS DID A STUDY OF THE TOP WHAT IS TROUBLING TO ME IS THAT REUTERS DID A STUDY OF THE TOP TEN VENTURE CAPITAL START-UPS REUTERS DID A STUDY OF THE TOP TEN VENTURE CAPITAL START-UPS OUT OF SILICON VALLEY.
TEN VENTURE CAPITAL START-UPS OUT OF SILICON VALLEY.
SIX OUT OF TEN OF THEM HAVE NOT OUT OF SILICON VALLEY.
SIX OUT OF TEN OF THEM HAVE NOT ONE WOMAN ON THEIR BOARD.
SIX OUT OF TEN OF THEM HAVE NOT ONE WOMAN ON THEIR BOARD.
THIS IS IN THE WAKE OF TWITTER ONE WOMAN ON THEIR BOARD.
THIS IS IN THE WAKE OF TWITTER AND FACEBOOK GETTING SO MUCH THIS IS IN THE WAKE OF TWITTER AND FACEBOOK GETTING SO MUCH NEGATIVE PUSHBACK WHEN THEY WENT AND FACEBOOK GETTING SO MUCH NEGATIVE PUSHBACK WHEN THEY WENT TO THEIR IPO WITHOUT IT.
NEGATIVE PUSHBACK WHEN THEY WENT TO THEIR IPO WITHOUT IT.
ONE OF THE SIX IS PINTEREST.
TO THEIR IPO WITHOUT IT.
ONE OF THE SIX IS PINTEREST.
PINTEREST HAS 80% WOMEN USERS.
ONE OF THE SIX IS PINTEREST.
PINTEREST HAS 80% WOMEN USERS.
THIS I DON'T GO BEYOND JUDGMENT PINTEREST HAS 80% WOMEN USERS.
THIS I DON'T GO BEYOND JUDGMENT THIS GOES TO, WHAT KIND OF THIS I DON'T GO BEYOND JUDGMENT THIS GOES TO, WHAT KIND OF NAIVETY DID THESE BUSINESS THIS GOES TO, WHAT KIND OF NAIVETY DID THESE BUSINESS PEOPLE HAVE THAT THEY'RE NOT NAIVETY DID THESE BUSINESS PEOPLE HAVE THAT THEY'RE NOT GOING TO HAVE SOMEBODY THAT PEOPLE HAVE THAT THEY'RE NOT GOING TO HAVE SOMEBODY THAT LOOKS LIKE THE PEOPLE USING GOING TO HAVE SOMEBODY THAT LOOKS LIKE THE PEOPLE USING THEIR PRODUCT.
LOOKS LIKE THE PEOPLE USING THEIR PRODUCT.
>> ANOTHER LARGE PROBLEM WITH THEIR PRODUCT.
>> ANOTHER LARGE PROBLEM WITH IT, TOO, IF YOU LOOK AT THE >> ANOTHER LARGE PROBLEM WITH IT, TOO, IF YOU LOOK AT THE WOMEN WHO ADVANCE THIS YEAR IN IT, TOO, IF YOU LOOK AT THE WOMEN WHO ADVANCE THIS YEAR IN TO THESE POSITIONS.
WOMEN WHO ADVANCE THIS YEAR IN TO THESE POSITIONS.
DIDN'T ALWAYS HAVE THE MOST TO THESE POSITIONS.
DIDN'T ALWAYS HAVE THE MOST POSITIVE STORIES COMING OUT.
DIDN'T ALWAYS HAVE THE MOST POSITIVE STORIES COMING OUT.
IT WASN'T RA-RA WOMAN AT THE POSITIVE STORIES COMING OUT.
IT WASN'T RA-RA WOMAN AT THE TOP.
IT WASN'T RA-RA WOMAN AT THE TOP.
OWE OH, MARISSA MAYER, SHE'S TOP.
OWE OH, MARISSA MAYER, SHE'S ABOUT TO HAVE A BABY.
OWE OH, MARISSA MAYER, SHE'S ABOUT TO HAVE A BABY.
AT THE "NEW YORK TIMES," SHE'S A ABOUT TO HAVE A BABY.
AT THE "NEW YORK TIMES," SHE'S A LITTLE BIT PUSHY, MAYBE YOU KNOW AT THE "NEW YORK TIMES," SHE'S A LITTLE BIT PUSHY, MAYBE YOU KNOW SHE'S NOT THE RIGHT PERSON FOR LITTLE BIT PUSHY, MAYBE YOU KNOW SHE'S NOT THE RIGHT PERSON FOR THAT JOB F. A MAN WERE IN THE SHE'S NOT THE RIGHT PERSON FOR THAT JOB F. A MAN WERE IN THE JOB, LOOK AT HER REVITALIZING THAT JOB F. A MAN WERE IN THE JOB, LOOK AT HER REVITALIZING THE "NEW YORK TIMES"!
JOB, LOOK AT HER REVITALIZING THE "NEW YORK TIMES"!
>> THAT'S PART OF MY BIG PROBLEM THE "NEW YORK TIMES"!
>> THAT'S PART OF MY BIG PROBLEM NOT JUST THE NUMBER, IT'S THE >> THAT'S PART OF MY BIG PROBLEM NOT JUST THE NUMBER, IT'S THE WAY THAT THEY'RE BEING TREATED.
NOT JUST THE NUMBER, IT'S THE WAY THAT THEY'RE BEING TREATED.
>> THE NUMBERS, PARTICULARLY IN WAY THAT THEY'RE BEING TREATED.
>> THE NUMBERS, PARTICULARLY IN THESE AREAS WHERE WOMEN HAVE HAD >> THE NUMBERS, PARTICULARLY IN THESE AREAS WHERE WOMEN HAVE HAD TO START JUST AS MEN STARTED THESE AREAS WHERE WOMEN HAVE HAD TO START JUST AS MEN STARTED WITH THEIR DEGREES IN SCIENCE, TO START JUST AS MEN STARTED WITH THEIR DEGREES IN SCIENCE, THAT'S WHAT'S FASCINATES ME.
WITH THEIR DEGREES IN SCIENCE, THAT'S WHAT'S FASCINATES ME.
MAY SAY TO GIRLS AND WOMEN, THAT'S WHAT'S FASCINATES ME.
MAY SAY TO GIRLS AND WOMEN, WE'VE BEEN TRYING TO SEA FOR A MAY SAY TO GIRLS AND WOMEN, WE'VE BEEN TRYING TO SEA FOR A LONG TIME WHEN THEY SEE THE WE'VE BEEN TRYING TO SEA FOR A LONG TIME WHEN THEY SEE THE WOMEN AT THE HEADS OF THESE LONG TIME WHEN THEY SEE THE WOMEN AT THE HEADS OF THESE COMPANIES, THAT STEM, OF COURSE, WOMEN AT THE HEADS OF THESE COMPANIES, THAT STEM, OF COURSE, THE SHORTHAND FOR SCIENCE, COMPANIES, THAT STEM, OF COURSE, THE SHORTHAND FOR SCIENCE, TECHNOLOGY, ENGINEERING AND THE SHORTHAND FOR SCIENCE, TECHNOLOGY, ENGINEERING AND MATH.
TECHNOLOGY, ENGINEERING AND MATH.
IS WHERE IT'S AT.
MATH.
IS WHERE IT'S AT.
I'M VERY IMPRESSED WITH THESE IS WHERE IT'S AT.
I'M VERY IMPRESSED WITH THESE WOMEN.
I'M VERY IMPRESSED WITH THESE WOMEN.
THEY DIDN'T -- THEY HAD TO HAVE WOMEN.
THEY DIDN'T -- THEY HAD TO HAVE TWO KINDS OF TALENT.
THEY DIDN'T -- THEY HAD TO HAVE TWO KINDS OF TALENT.
ONE THAT THE TALENT IN THEIR TWO KINDS OF TALENT.
ONE THAT THE TALENT IN THEIR FIELD HAS TO BE EXTRAORDINARY ONE THAT THE TALENT IN THEIR FIELD HAS TO BE EXTRAORDINARY AND LEADERSHIP SKILLS IN A FIELD HAS TO BE EXTRAORDINARY AND LEADERSHIP SKILLS IN A MACHINE'S WORLD.
AND LEADERSHIP SKILLS IN A MACHINE'S WORLD.
THIS IS THE KIND OF BREAK MACHINE'S WORLD.
THIS IS THE KIND OF BREAK THROUGH WE HAVEN'T SEEN.
THIS IS THE KIND OF BREAK THROUGH WE HAVEN'T SEEN.
IT'S VERY DIFFERENT FROM BEING THROUGH WE HAVEN'T SEEN.
IT'S VERY DIFFERENT FROM BEING FIRST SENATOR FROM YOUR STATE, IT'S VERY DIFFERENT FROM BEING FIRST SENATOR FROM YOUR STATE, TAKE A WHOLE LOT MORE THAN THAT FIRST SENATOR FROM YOUR STATE, TAKE A WHOLE LOT MORE THAN THAT TO HEAD ONE OF THESE GLOBAL TAKE A WHOLE LOT MORE THAN THAT TO HEAD ONE OF THESE GLOBAL CORPORATIONS.
TO HEAD ONE OF THESE GLOBAL CORPORATIONS.
>> EVERY TIME IT HAPPENS, IT CORPORATIONS.
>> EVERY TIME IT HAPPENS, IT MOVES THE BALL DOWN THE FIELD.
>> EVERY TIME IT HAPPENS, IT MOVES THE BALL DOWN THE FIELD.
AND IT'S ALSO MADE IT SAFE THING MOVES THE BALL DOWN THE FIELD.
AND IT'S ALSO MADE IT SAFE THING TO TALK ABOUT WOMEN AND DIVERSE AND IT'S ALSO MADE IT SAFE THING TO TALK ABOUT WOMEN AND DIVERSE LEADERSHIP.
TO TALK ABOUT WOMEN AND DIVERSE LEADERSHIP.
LOOK AT CHRISTINE LEGARD WHEN LEADERSHIP.
LOOK AT CHRISTINE LEGARD WHEN SHE TOOK OVER AT THE IMF SHE LOOK AT CHRISTINE LEGARD WHEN SHE TOOK OVER AT THE IMF SHE NEVER SAW A WORD ABOUT GENDER.
SHE TOOK OVER AT THE IMF SHE NEVER SAW A WORD ABOUT GENDER.
YOU'D SEE HER OUT AND ABOUT SHE NEVER SAW A WORD ABOUT GENDER.
YOU'D SEE HER OUT AND ABOUT SHE WAS NOT TALKING -- YOU'D SEE HER OUT AND ABOUT SHE WAS NOT TALKING -- >> IN RECENT INTERVIEWS SHE'S WAS NOT TALKING -- >> IN RECENT INTERVIEWS SHE'S ALL ABOUT BEING THE FIRST FEMALE >> IN RECENT INTERVIEWS SHE'S ALL ABOUT BEING THE FIRST FEMALE -- ALL ABOUT BEING THE FIRST FEMALE -- >> THAT'S EXACTLY RIGHT.
-- >> THAT'S EXACTLY RIGHT.
THAT JUST HAPPENED THIS YEAR.
>> THAT'S EXACTLY RIGHT.
THAT JUST HAPPENED THIS YEAR.
>> WHY?
THAT JUST HAPPENED THIS YEAR.
>> WHY?
>> I THINK WE'RE AT A TIPPING >> WHY?
>> I THINK WE'RE AT A TIPPING POINT, I THINK ALL OF THESE >> I THINK WE'RE AT A TIPPING POINT, I THINK ALL OF THESE STUDIES, ANOTHER ONE OUT OF POINT, I THINK ALL OF THESE STUDIES, ANOTHER ONE OUT OF UNIVERSITY OF CALIFORNIA THIS STUDIES, ANOTHER ONE OUT OF UNIVERSITY OF CALIFORNIA THIS YEAR, THESE ARE NOT FEMINIST UNIVERSITY OF CALIFORNIA THIS YEAR, THESE ARE NOT FEMINIST CORPORATIONS THAT HAVE COME TO YEAR, THESE ARE NOT FEMINIST CORPORATIONS THAT HAVE COME TO UNDERSTAND THAT DIVERSE CORPORATIONS THAT HAVE COME TO UNDERSTAND THAT DIVERSE LEADERSHIP RENDERS MORE PROFIT.
UNDERSTAND THAT DIVERSE LEADERSHIP RENDERS MORE PROFIT.
AND SO YOU CAN COME AT IT AS A LEADERSHIP RENDERS MORE PROFIT.
AND SO YOU CAN COME AT IT AS A GOOD BUSINESS STRATEGY AND AND SO YOU CAN COME AT IT AS A GOOD BUSINESS STRATEGY AND YOU'RE REWARDED BY ALL KINDS OF GOOD BUSINESS STRATEGY AND YOU'RE REWARDED BY ALL KINDS OF STAKEHOLDERS.
YOU'RE REWARDED BY ALL KINDS OF STAKEHOLDERS.
INVESTORS, CONSUMERS, WE'LL TALK STAKEHOLDERS.
INVESTORS, CONSUMERS, WE'LL TALK ABOUT THIS LATER WITH THE INVESTORS, CONSUMERS, WE'LL TALK ABOUT THIS LATER WITH THE PANTENE AD.
ABOUT THIS LATER WITH THE PANTENE AD.
PEOPLE WANT TO ALIGN THEMSELVES PANTENE AD.
PEOPLE WANT TO ALIGN THEMSELVES WITH MORE PROGRESSIVE APPROACH PEOPLE WANT TO ALIGN THEMSELVES WITH MORE PROGRESSIVE APPROACH TO BUSINESS THAT MAKES MONEY FOR WITH MORE PROGRESSIVE APPROACH TO BUSINESS THAT MAKES MONEY FOR YOU.
TO BUSINESS THAT MAKES MONEY FOR YOU.
>> HOW DOES IT CHANGE WITH YOUR YOU.
>> HOW DOES IT CHANGE WITH YOUR GENERATION?
>> HOW DOES IT CHANGE WITH YOUR GENERATION?
IS IT JUST ASSUMED THAT WOMEN GENERATION?
IS IT JUST ASSUMED THAT WOMEN ARE GOING TO BE THE C.E.O.s OF IS IT JUST ASSUMED THAT WOMEN ARE GOING TO BE THE C.E.O.s OF -- ARE GOING TO BE THE C.E.O.s OF -- >> I THINK, YES, IT'S BECOMING -- >> I THINK, YES, IT'S BECOMING MORE AND MORE ASSUMED THAT >> I THINK, YES, IT'S BECOMING MORE AND MORE ASSUMED THAT STREET A POSITION I CAN TAKE.
MORE AND MORE ASSUMED THAT STREET A POSITION I CAN TAKE.
BUT ONENING THAT'S REALLY STREET A POSITION I CAN TAKE.
BUT ONENING THAT'S REALLY TROUBLING THAT CORPORATE BOARDS BUT ONENING THAT'S REALLY TROUBLING THAT CORPORATE BOARDS ARE STILL STACKED WITH PEOPLE TROUBLING THAT CORPORATE BOARDS ARE STILL STACKED WITH PEOPLE WHO DON'T LOOK LIKE US.
ARE STILL STACKED WITH PEOPLE WHO DON'T LOOK LIKE US.
AND MILLENNIALS ARE MORE AND WHO DON'T LOOK LIKE US.
AND MILLENNIALS ARE MORE AND MORE GIVEN LOWER RANKING JOBS.
AND MILLENNIALS ARE MORE AND MORE GIVEN LOWER RANKING JOBS.
THEY'RE NOT -- MORE GIVEN LOWER RANKING JOBS.
THEY'RE NOT -- >> WHAT DO YOU MEAN MORE AND THEY'RE NOT -- >> WHAT DO YOU MEAN MORE AND MORE ARE GIVEN -- >> WHAT DO YOU MEAN MORE AND MORE ARE GIVEN -- >> ASKING FOR, KNOCKING ON THE MORE ARE GIVEN -- >> ASKING FOR, KNOCKING ON THE DOOR OF THE C-SUITE AND TOLD TO >> ASKING FOR, KNOCKING ON THE DOOR OF THE C-SUITE AND TOLD TO GO SOMEWHERE ELSE.
DOOR OF THE C-SUITE AND TOLD TO GO SOMEWHERE ELSE.
DON'T BE THE HEAD.
GO SOMEWHERE ELSE.
DON'T BE THE HEAD.
I THINK THAT IS THE PROBLEM THAT DON'T BE THE HEAD.
I THINK THAT IS THE PROBLEM THAT THESE CORPORATE BOARDS NEED TO I THINK THAT IS THE PROBLEM THAT THESE CORPORATE BOARDS NEED TO CHANGE.
THESE CORPORATE BOARDS NEED TO CHANGE.
TWITTER TOOK ACTION AFTER BEING CHANGE.
TWITTER TOOK ACTION AFTER BEING TOLD, YOU DON'T HAVE A WOMAN ON TWITTER TOOK ACTION AFTER BEING TOLD, YOU DON'T HAVE A WOMAN ON YOUR CORPORATE BOARD.
TOLD, YOU DON'T HAVE A WOMAN ON YOUR CORPORATE BOARD.
WE'RE STILL SEEING STORIES LIKE YOUR CORPORATE BOARD.
WE'RE STILL SEEING STORIES LIKE THAT EMERGE, ONE HAND WE'RE WE'RE STILL SEEING STORIES LIKE THAT EMERGE, ONE HAND WE'RE KNOCK WRONG THE DOOR THINKING THAT EMERGE, ONE HAND WE'RE KNOCK WRONG THE DOOR THINKING WE'RE ALLOWED IN AT THE SAME KNOCK WRONG THE DOOR THINKING WE'RE ALLOWED IN AT THE SAME TIME -- WE'RE ALLOWED IN AT THE SAME TIME -- >> THIS IS WHAT I LOVE.
TIME -- >> THIS IS WHAT I LOVE.
THE MILLENNIALS.
>> THIS IS WHAT I LOVE.
THE MILLENNIALS.
I THINK YOU ARE THE WOMEN'S THE MILLENNIALS.
I THINK YOU ARE THE WOMEN'S MOVEMENT BEST FRIEND.
I THINK YOU ARE THE WOMEN'S MOVEMENT BEST FRIEND.
YOU ARE SPECIAL.
MOVEMENT BEST FRIEND.
YOU ARE SPECIAL.
YOU WERE SPECIAL.
YOU ARE SPECIAL.
YOU WERE SPECIAL.
YOU GREW UP THINKING THAT YOU YOU WERE SPECIAL.
YOU GREW UP THINKING THAT YOU COULD DO ANYTHING BECAUSE THAT'S YOU GREW UP THINKING THAT YOU COULD DO ANYTHING BECAUSE THAT'S HOW THE BABY BOOMERS RAISED YOU.
COULD DO ANYTHING BECAUSE THAT'S HOW THE BABY BOOMERS RAISED YOU.
AND I RAISED MY GIRLS.
HOW THE BABY BOOMERS RAISED YOU.
AND I RAISED MY GIRLS.
I DO THINK THAT THEY ARE GOING AND I RAISED MY GIRLS.
I DO THINK THAT THEY ARE GOING TO MANIFEST WHAT WE'VE ALL BEEN I DO THINK THAT THEY ARE GOING TO MANIFEST WHAT WE'VE ALL BEEN TALKING ABOUT FOR SO LONG.
TO MANIFEST WHAT WE'VE ALL BEEN TALKING ABOUT FOR SO LONG.
THEY'RE NOT GOING TO TAKE IT.
TALKING ABOUT FOR SO LONG.
THEY'RE NOT GOING TO TAKE IT.
THEY HAVE OPPORTUNITIES NOW THAT THEY'RE NOT GOING TO TAKE IT.
THEY HAVE OPPORTUNITIES NOW THAT ARE OUTSIDE THE TRADITIONAL THEY HAVE OPPORTUNITIES NOW THAT ARE OUTSIDE THE TRADITIONAL CORPORATE STRUCTURE.
ARE OUTSIDE THE TRADITIONAL CORPORATE STRUCTURE.
THOSE CORPORATIONS WANT THESE CORPORATE STRUCTURE.
THOSE CORPORATIONS WANT THESE SOCIAL MEDIA SAVVY MILLENNIALS THOSE CORPORATIONS WANT THESE SOCIAL MEDIA SAVVY MILLENNIALS AND I THINK THAT WILL BE PART OF SOCIAL MEDIA SAVVY MILLENNIALS AND I THINK THAT WILL BE PART OF THIS ENVIRONMENT THAT'S CREATING AND I THINK THAT WILL BE PART OF THIS ENVIRONMENT THAT'S CREATING AN OPENING FOR WOMEN AND DIVERSE THIS ENVIRONMENT THAT'S CREATING AN OPENING FOR WOMEN AND DIVERSE LEADERSHIP.
AN OPENING FOR WOMEN AND DIVERSE LEADERSHIP.
>> IT IS CERTAINLY EASIER WHEN LEADERSHIP.
>> IT IS CERTAINLY EASIER WHEN YOU HAVE OTHER PEOPLE WHO LOOK >> IT IS CERTAINLY EASIER WHEN YOU HAVE OTHER PEOPLE WHO LOOK LIKE YOU, OUT THERE ENCOURAGING YOU HAVE OTHER PEOPLE WHO LOOK LIKE YOU, OUT THERE ENCOURAGING YOU, OUR COMPANY GOT OUR FIRST LIKE YOU, OUT THERE ENCOURAGING YOU, OUR COMPANY GOT OUR FIRST WOMAN C.E.O.
WHICH WAS BIG DEAL YOU, OUR COMPANY GOT OUR FIRST WOMAN C.E.O.
WHICH WAS BIG DEAL WITHIN OUR COMPANY.
WOMAN C.E.O.
WHICH WAS BIG DEAL WITHIN OUR COMPANY.
VERY EXCITING BECAUSE SHE'S WITHIN OUR COMPANY.
VERY EXCITING BECAUSE SHE'S GOING TO MENTOR OTHERS AND TELL VERY EXCITING BECAUSE SHE'S GOING TO MENTOR OTHERS AND TELL US, THIS IS HOW I GOT HERE CANS GOING TO MENTOR OTHERS AND TELL US, THIS IS HOW I GOT HERE CANS YOU CAN GET HERE, TOO, IT'S BEEN US, THIS IS HOW I GOT HERE CANS YOU CAN GET HERE, TOO, IT'S BEEN FANTASTIC OPPORTUNITY TO BE ABLE YOU CAN GET HERE, TOO, IT'S BEEN FANTASTIC OPPORTUNITY TO BE ABLE TO LEARN FROM ANOTHER WOMAN.
FANTASTIC OPPORTUNITY TO BE ABLE TO LEARN FROM ANOTHER WOMAN.
>> ALL RIGHT.
TO LEARN FROM ANOTHER WOMAN.
>> ALL RIGHT.
LET US KNOW WHAT YOU THINK.
>> ALL RIGHT.
LET US KNOW WHAT YOU THINK.
PLEASE FOLLOW ME ON TWITTER LET US KNOW WHAT YOU THINK.
PLEASE FOLLOW ME ON TWITTER @BONNIEERBE.
PLEASE FOLLOW ME ON TWITTER @BONNIEERBE.
FROM TECHNOLOGY TO ADVERTISING.
@BONNIEERBE.
FROM TECHNOLOGY TO ADVERTISING.
A RECENT PANTENE AD FROM THE FROM TECHNOLOGY TO ADVERTISING.
A RECENT PANTENE AD FROM THE COMPANY'S PHILIPPINES BRANCH HAS A RECENT PANTENE AD FROM THE COMPANY'S PHILIPPINES BRANCH HAS SPARKED A GREAT DEAL OF COMPANY'S PHILIPPINES BRANCH HAS SPARKED A GREAT DEAL OF CONTROVERSY AFTER SPARKED A GREAT DEAL OF CONTROVERSY AFTER UNINTENTIONALLY GOING VIRAL VIA CONTROVERSY AFTER UNINTENTIONALLY GOING VIRAL VIA SHERYL SANDBERG'S OWN FACEBOOK UNINTENTIONALLY GOING VIRAL VIA SHERYL SANDBERG'S OWN FACEBOOK POSTING.
SHERYL SANDBERG'S OWN FACEBOOK POSTING.
THE AD HAS GENERATED NEARLY NINE POSTING.
THE AD HAS GENERATED NEARLY NINE MILLION VIEWS SINCE BEING THE AD HAS GENERATED NEARLY NINE MILLION VIEWS SINCE BEING PUBLISHED ON YOUTUBE LAST MONTH.
MILLION VIEWS SINCE BEING PUBLISHED ON YOUTUBE LAST MONTH.
THE VIDEO COMPARES A WORKING MAN PUBLISHED ON YOUTUBE LAST MONTH.
THE VIDEO COMPARES A WORKING MAN AND A WORKING WOMAN IN IDENTICAL THE VIDEO COMPARES A WORKING MAN AND A WORKING WOMAN IN IDENTICAL SETTINGS BUT WITH OPPOSITE AND A WORKING WOMAN IN IDENTICAL SETTINGS BUT WITH OPPOSITE LABELS SHOWN, INCLUDING 'BOSS' SETTINGS BUT WITH OPPOSITE LABELS SHOWN, INCLUDING 'BOSS' VS 'BOSSY', 'PERSUASIVE' VS LABELS SHOWN, INCLUDING 'BOSS' VS 'BOSSY', 'PERSUASIVE' VS 'PUSHY', 'NEAT' VS 'VAIN' AND SO VS 'BOSSY', 'PERSUASIVE' VS 'PUSHY', 'NEAT' VS 'VAIN' AND SO ON.
'PUSHY', 'NEAT' VS 'VAIN' AND SO ON.
THE AD CONCLUDES WITH THE ON.
THE AD CONCLUDES WITH THE STATEMENT, "DON'T LET LABELS THE AD CONCLUDES WITH THE STATEMENT, "DON'T LET LABELS HOLD YOU BACK.
STATEMENT, "DON'T LET LABELS HOLD YOU BACK.
BE STRONG AND SHINE."
HOLD YOU BACK.
BE STRONG AND SHINE."
SANDBERG TOUTS THE AD AS A MUST BE STRONG AND SHINE."
SANDBERG TOUTS THE AD AS A MUST SEE AND AS "ONE OF THE MOST SANDBERG TOUTS THE AD AS A MUST SEE AND AS "ONE OF THE MOST POWERFUL VIDEOS EVER SEEN SEE AND AS "ONE OF THE MOST POWERFUL VIDEOS EVER SEEN ILLUSTRATING HOW WHEN WOMEN AND POWERFUL VIDEOS EVER SEEN ILLUSTRATING HOW WHEN WOMEN AND MEN DO THE SAME THINGS, THEY ARE ILLUSTRATING HOW WHEN WOMEN AND MEN DO THE SAME THINGS, THEY ARE SEEN IN COMPLETELY DIFFERENT MEN DO THE SAME THINGS, THEY ARE SEEN IN COMPLETELY DIFFERENT WAYS."
SEEN IN COMPLETELY DIFFERENT WAYS."
CRITICS DISAGREE, ACCUSING THE WAYS."
CRITICS DISAGREE, ACCUSING THE INTENDED FEMINIST MESSAGE FAILS CRITICS DISAGREE, ACCUSING THE INTENDED FEMINIST MESSAGE FAILS DUE TO UNREALISTIC INTENDED FEMINIST MESSAGE FAILS DUE TO UNREALISTIC REPRESENTATIONS OF WOMEN AND THE DUE TO UNREALISTIC REPRESENTATIONS OF WOMEN AND THE ASSERTION THAT BEAUTIFUL HAIR REPRESENTATIONS OF WOMEN AND THE ASSERTION THAT BEAUTIFUL HAIR HELPS RESOLVE WORKPLACE ASSERTION THAT BEAUTIFUL HAIR HELPS RESOLVE WORKPLACE INEQUALITY.
HELPS RESOLVE WORKPLACE INEQUALITY.
SO, RINA, IS THIS AD SEXIST OR INEQUALITY.
SO, RINA, IS THIS AD SEXIST OR FEMINIST?
SO, RINA, IS THIS AD SEXIST OR FEMINIST?
>> FEMINIST, COME ON.
FEMINIST?
>> FEMINIST, COME ON.
NOT SEXIST AT ALL.
>> FEMINIST, COME ON.
NOT SEXIST AT ALL.
I RELATED TO IT.
NOT SEXIST AT ALL.
I RELATED TO IT.
I FOUND IT QUITE APPEALING, I RELATED TO IT.
I FOUND IT QUITE APPEALING, WHILE SELLING A PRODUCT.
I FOUND IT QUITE APPEALING, WHILE SELLING A PRODUCT.
WHEN CAN I GRAB THAT PANTENE.
WHILE SELLING A PRODUCT.
WHEN CAN I GRAB THAT PANTENE.
IT DOES DEPICT SOMETHING THAT'S WHEN CAN I GRAB THAT PANTENE.
IT DOES DEPICT SOMETHING THAT'S NOT FALSE.
IT DOES DEPICT SOMETHING THAT'S NOT FALSE.
IT'S TRUE.
NOT FALSE.
IT'S TRUE.
WOMEN ARE ENTERING THE WORKFORCE IT'S TRUE.
WOMEN ARE ENTERING THE WORKFORCE IN PROFESSIONAL COMPANIES, WOMEN ARE ENTERING THE WORKFORCE IN PROFESSIONAL COMPANIES, THEY'RE YOUNG PROFESSIONAL WOMEN IN PROFESSIONAL COMPANIES, THEY'RE YOUNG PROFESSIONAL WOMEN THAT EXIST EVERYWHERE AROUND US.
THEY'RE YOUNG PROFESSIONAL WOMEN THAT EXIST EVERYWHERE AROUND US.
IT'S NOT FAR OFF.
THAT EXIST EVERYWHERE AROUND US.
IT'S NOT FAR OFF.
>> WHO WOULD HAVE THOUGHT OF -- IT'S NOT FAR OFF.
>> WHO WOULD HAVE THOUGHT OF -- THIS IS VERY SAME WORDS USED >> WHO WOULD HAVE THOUGHT OF -- THIS IS VERY SAME WORDS USED WHEN FEMINISM 'ROAD IN 1960s THIS IS VERY SAME WORDS USED WHEN FEMINISM 'ROAD IN 1960s BUT NOBODY WOULD HAVE PUT IT IN WHEN FEMINISM 'ROAD IN 1960s BUT NOBODY WOULD HAVE PUT IT IN AN AD.
BUT NOBODY WOULD HAVE PUT IT IN AN AD.
YOU KNOW WHO YOU'RE APPEALING.
AN AD.
YOU KNOW WHO YOU'RE APPEALING.
>> WILL IT SELL?
YOU KNOW WHO YOU'RE APPEALING.
>> WILL IT SELL?
THAT'S A BIG QUESTION.
>> WILL IT SELL?
THAT'S A BIG QUESTION.
>> THAT I WILL KEEP FOR THE AD THAT'S A BIG QUESTION.
>> THAT I WILL KEEP FOR THE AD EXECUTIVES.
>> THAT I WILL KEEP FOR THE AD EXECUTIVES.
>> THIS IS WHAT I WAS TALKING EXECUTIVES.
>> THIS IS WHAT I WAS TALKING ABOUT EARLIER, WHAT WE SEE IS >> THIS IS WHAT I WAS TALKING ABOUT EARLIER, WHAT WE SEE IS COMPANIES HAVE FIGURED OUT THAT ABOUT EARLIER, WHAT WE SEE IS COMPANIES HAVE FIGURED OUT THAT IF THEY ALIGN THEMSELVES WITH A COMPANIES HAVE FIGURED OUT THAT IF THEY ALIGN THEMSELVES WITH A MORE ENLIGHTENED VIEW OF HOW IF THEY ALIGN THEMSELVES WITH A MORE ENLIGHTENED VIEW OF HOW BUSINESS SHOULD BE DONE AND WHAT MORE ENLIGHTENED VIEW OF HOW BUSINESS SHOULD BE DONE AND WHAT WOMEN'S ROLE IS IN BUSINESS, BUSINESS SHOULD BE DONE AND WHAT WOMEN'S ROLE IS IN BUSINESS, THAT IT'S ACTUALLY GOING TO HELP WOMEN'S ROLE IS IN BUSINESS, THAT IT'S ACTUALLY GOING TO HELP THEM.
THAT IT'S ACTUALLY GOING TO HELP THEM.
AND I'M -- THEM.
AND I'M -- >> SHOW ME EXAMPLES.
AND I'M -- >> SHOW ME EXAMPLES.
I CAN THINK OF ONE, THE DOVE >> SHOW ME EXAMPLES.
I CAN THINK OF ONE, THE DOVE CAMPAIGN, WHICH IS GOING ON AND I CAN THINK OF ONE, THE DOVE CAMPAIGN, WHICH IS GOING ON AND ON FOR FOUR OR FIVE YEARS WHERE CAMPAIGN, WHICH IS GOING ON AND ON FOR FOUR OR FIVE YEARS WHERE THEY SHOW REAL WOMEN IN THEIR ON FOR FOUR OR FIVE YEARS WHERE THEY SHOW REAL WOMEN IN THEIR UNDERWEAR.
THEY SHOW REAL WOMEN IN THEIR UNDERWEAR.
>> REMEMBER ALL OF THE PINK UNDERWEAR.
>> REMEMBER ALL OF THE PINK APPLIANCES THAT WERE SOLD.
>> REMEMBER ALL OF THE PINK APPLIANCES THAT WERE SOLD.
FOR THE -- APPLIANCES THAT WERE SOLD.
FOR THE -- >> THAT'S KIND OF SILLY.
FOR THE -- >> THAT'S KIND OF SILLY.
>> I THINK IT WAS RATHER TRIVIAL >> THAT'S KIND OF SILLY.
>> I THINK IT WAS RATHER TRIVIAL AND SUPERFICIAL.
>> I THINK IT WAS RATHER TRIVIAL AND SUPERFICIAL.
THIS I THINK IS PRETTY AND SUPERFICIAL.
THIS I THINK IS PRETTY SIGNIFICANT.
THIS I THINK IS PRETTY SIGNIFICANT.
GINA DAVIS HAS DONE A LOT OF SIGNIFICANT.
GINA DAVIS HAS DONE A LOT OF RESEARCH ON GENDER AND THE MEDIA GINA DAVIS HAS DONE A LOT OF RESEARCH ON GENDER AND THE MEDIA SINCE -- OVER LAST 10, 15 YEARS.
RESEARCH ON GENDER AND THE MEDIA SINCE -- OVER LAST 10, 15 YEARS.
IT'S SHOWN HOW MEDIA HAS REALLY SINCE -- OVER LAST 10, 15 YEARS.
IT'S SHOWN HOW MEDIA HAS REALLY UNDERMINED HOW WOMEN, GIRLS AND IT'S SHOWN HOW MEDIA HAS REALLY UNDERMINED HOW WOMEN, GIRLS AND OUTER SOCIETY IN GENERAL SEES UNDERMINED HOW WOMEN, GIRLS AND OUTER SOCIETY IN GENERAL SEES WOMEN.
OUTER SOCIETY IN GENERAL SEES WOMEN.
BECAUSE WHEN ARE SORT OF WOMEN.
BECAUSE WHEN ARE SORT OF PORTRAYED AS EYE CANDY, ALL THE BECAUSE WHEN ARE SORT OF PORTRAYED AS EYE CANDY, ALL THE STATISTICS TO BACK THIS UP.
PORTRAYED AS EYE CANDY, ALL THE STATISTICS TO BACK THIS UP.
WOMEN ARE RARELY SHOWN IN STATISTICS TO BACK THIS UP.
WOMEN ARE RARELY SHOWN IN WORKING ROLE, CERTAINLY VERY WOMEN ARE RARELY SHOWN IN WORKING ROLE, CERTAINLY VERY PAIRLY IN A POWERFUL ROLE.
WORKING ROLE, CERTAINLY VERY PAIRLY IN A POWERFUL ROLE.
HOW GREAT TO HAVE ALL THESE AD PAIRLY IN A POWERFUL ROLE.
HOW GREAT TO HAVE ALL THESE AD DOLLARS GOING TO BRINGING THE HOW GREAT TO HAVE ALL THESE AD DOLLARS GOING TO BRINGING THE MESSAGE FORTH THAT, WE HAVE BEEN DOLLARS GOING TO BRINGING THE MESSAGE FORTH THAT, WE HAVE BEEN SAID SOME -- FED SOME VERY MESSAGE FORTH THAT, WE HAVE BEEN SAID SOME -- FED SOME VERY NEGATIVE MESSAGES IN THE MEDIA SAID SOME -- FED SOME VERY NEGATIVE MESSAGES IN THE MEDIA WE SHOULD BE CONSCIOUS OF HOW NEGATIVE MESSAGES IN THE MEDIA WE SHOULD BE CONSCIOUS OF HOW THEY THINK.
WE SHOULD BE CONSCIOUS OF HOW THEY THINK.
THAT'S A RESULT OF THIS CULTURE THEY THINK.
THAT'S A RESULT OF THIS CULTURE WE'RE IN.
THAT'S A RESULT OF THIS CULTURE WE'RE IN.
>> I CERTAINLY PREFER THIS AD TO WE'RE IN.
>> I CERTAINLY PREFER THIS AD TO PRETTY MUCH ANY VICTORIA SECRET >> I CERTAINLY PREFER THIS AD TO PRETTY MUCH ANY VICTORIA SECRET AD, WHICH BY THE WAY NEVER SHOWS PRETTY MUCH ANY VICTORIA SECRET AD, WHICH BY THE WAY NEVER SHOWS THEM THE WAY THEY LOOK.
AD, WHICH BY THE WAY NEVER SHOWS THEM THE WAY THEY LOOK.
THOSE ARE A LOT MORE WHAT I THEM THE WAY THEY LOOK.
THOSE ARE A LOT MORE WHAT I WOULD CONSIDER SEXIST ADS THAT THOSE ARE A LOT MORE WHAT I WOULD CONSIDER SEXIST ADS THAT ARE SUPPOSED TO BE REACHING OUT WOULD CONSIDER SEXIST ADS THAT ARE SUPPOSED TO BE REACHING OUT TO WOMEN.
ARE SUPPOSED TO BE REACHING OUT TO WOMEN.
BUT YET LOOK AT THEIR ADS IS TO WOMEN.
BUT YET LOOK AT THEIR ADS IS THIS AD FOR ME?
BUT YET LOOK AT THEIR ADS IS THIS AD FOR ME?
WHY DON'T I RELATE TO THIS AD?
THIS AD FOR ME?
WHY DON'T I RELATE TO THIS AD?
>> WHAT I THINK ABOUT VICTORIA'S WHY DON'T I RELATE TO THIS AD?
>> WHAT I THINK ABOUT VICTORIA'S SECRET, I DON'T HAVE DATA, IT'S >> WHAT I THINK ABOUT VICTORIA'S SECRET, I DON'T HAVE DATA, IT'S CLEARLY AIMED AT MEN.
SECRET, I DON'T HAVE DATA, IT'S CLEARLY AIMED AT MEN.
ARE THE MEN GOING TO VIC TORE CLEARLY AIMED AT MEN.
ARE THE MEN GOING TO VIC TORE WHY'S SECRET AND BUYING THE ARE THE MEN GOING TO VIC TORE WHY'S SECRET AND BUYING THE UNDERWEAR FOR THEIR GIRLFRIENDS WHY'S SECRET AND BUYING THE UNDERWEAR FOR THEIR GIRLFRIENDS OR WIVES.
UNDERWEAR FOR THEIR GIRLFRIENDS OR WIVES.
>> THEY EXPECT WOMEN TO GO.
OR WIVES.
>> THEY EXPECT WOMEN TO GO.
THEY EXPECTOMEN TO WANT >> THEY EXPECT WOMEN TO GO.
THEY EXPECTOMEN TO WANT TO GO.
THEY EXPECTOMEN TO WANT TO GO.
YOU KNOW WHY?
TO GO.
YOU KNOW WHY?
BECAUSE THEIR MAN WANTS THEM TO YOU KNOW WHY?
BECAUSE THEIR MAN WANTS THEM TO GO AND BUY THAT.
BECAUSE THEIR MAN WANTS THEM TO GO AND BUY THAT.
THAT'S WHAT OFFENDS ME ABOUT GO AND BUY THAT.
THAT'S WHAT OFFENDS ME ABOUT VICTORIA'S SECRET.
THAT'S WHAT OFFENDS ME ABOUT VICTORIA'S SECRET.
SHY WANT TO GO HERE BECAUSE MY VICTORIA'S SECRET.
SHY WANT TO GO HERE BECAUSE MY MAN WANTS ME.
SHY WANT TO GO HERE BECAUSE MY MAN WANTS ME.
I PREFER TO HAVE AN AD THAT'S MAN WANTS ME.
I PREFER TO HAVE AN AD THAT'S TARGETING ME, THE THINGS THAT I PREFER TO HAVE AN AD THAT'S TARGETING ME, THE THINGS THAT THEY THINK I THINK ARE TARGETING ME, THE THINGS THAT THEY THINK I THINK ARE IMPORTANT.
THEY THINK I THINK ARE IMPORTANT.
>> I SUBMIT TO YOU THIS SHOWED IMPORTANT.
>> I SUBMIT TO YOU THIS SHOWED EQUALITY, IF ANYTHING ELSE.
>> I SUBMIT TO YOU THIS SHOWED EQUALITY, IF ANYTHING ELSE.
THIS SHOWED WOMEN'S EQUALITY SHE EQUALITY, IF ANYTHING ELSE.
THIS SHOWED WOMEN'S EQUALITY SHE CAN HOLD HER OWN NEXT TO THIS THIS SHOWED WOMEN'S EQUALITY SHE CAN HOLD HER OWN NEXT TO THIS GUY.
CAN HOLD HER OWN NEXT TO THIS GUY.
AND THE TERMS THAT WE'RE GUY.
AND THE TERMS THAT WE'RE SHOWING.
AND THE TERMS THAT WE'RE SHOWING.
BUT IT SHED A LOT OF LIGHT ON SHOWING.
BUT IT SHED A LOT OF LIGHT ON THAT.
BUT IT SHED A LOT OF LIGHT ON THAT.
>> WHEN WOMEN WERE DOING EXACT THAT.
>> WHEN WOMEN WERE DOING EXACT SAME THING THE MEN WERE DOING >> WHEN WOMEN WERE DOING EXACT SAME THING THE MEN WERE DOING PEOPLE WERE RECEIVING IT SAME THING THE MEN WERE DOING PEOPLE WERE RECEIVING IT DIFFERENTLY.
PEOPLE WERE RECEIVING IT DIFFERENTLY.
IT'S NO SURPRISE CHERYL WOULD DIFFERENTLY.
IT'S NO SURPRISE CHERYL WOULD HAVE THIS ON HER WEBSITE, THIS IT'S NO SURPRISE CHERYL WOULD HAVE THIS ON HER WEBSITE, THIS IS THE VERY REASON WOMEN DO NOT HAVE THIS ON HER WEBSITE, THIS IS THE VERY REASON WOMEN DO NOT -- IS THE VERY REASON WOMEN DO NOT -- >> I TWEETED IT RIGHT AWAY.
-- >> I TWEETED IT RIGHT AWAY.
>> SO DID I.
>> I TWEETED IT RIGHT AWAY.
>> SO DID I.
>> IT IS THOUGHT OF AS NEGATIVE.
>> SO DID I.
>> IT IS THOUGHT OF AS NEGATIVE.
WOMEN'S SUCCESS CORRELATES WITH >> IT IS THOUGHT OF AS NEGATIVE.
WOMEN'S SUCCESS CORRELATES WITH UNLIKABILITY.
WOMEN'S SUCCESS CORRELATES WITH UNLIKABILITY.
MEN'S SUCCESS CORRELATES WITH UNLIKABILITY.
MEN'S SUCCESS CORRELATES WITH LIKABILITY.
MEN'S SUCCESS CORRELATES WITH LIKABILITY.
IT'S BEEN SHOWN.
LIKABILITY.
IT'S BEEN SHOWN.
>> I DON'T BEGRUDGE THE MAYOR IT'S BEEN SHOWN.
>> I DON'T BEGRUDGE THE MAYOR PART OF IT.
>> I DON'T BEGRUDGE THE MAYOR PART OF IT.
NO MATTER WHO SHE IS WOMEN CARE PART OF IT.
NO MATTER WHO SHE IS WOMEN CARE MORE ABOUT THEIR HAIR.
NO MATTER WHO SHE IS WOMEN CARE MORE ABOUT THEIR HAIR.
TO THE EXTENT THEY UNDERSTAND MORE ABOUT THEIR HAIR.
TO THE EXTENT THEY UNDERSTAND THIS, PANTENE UNDERSTANDS THIS TO THE EXTENT THEY UNDERSTAND THIS, PANTENE UNDERSTANDS THIS AND KEEPS GOING GO IT.
THIS, PANTENE UNDERSTANDS THIS AND KEEPS GOING GO IT.
>> IS THE PSYCHOLOGY HERE THAT, AND KEEPS GOING GO IT.
>> IS THE PSYCHOLOGY HERE THAT, GOSH, THAT'S A GREAT AD.
>> IS THE PSYCHOLOGY HERE THAT, GOSH, THAT'S A GREAT AD.
NEXT TIME I GO TO THE DRUGSTORE GOSH, THAT'S A GREAT AD.
NEXT TIME I GO TO THE DRUGSTORE OR THE FOOD SHOPPING I'M GOING NEXT TIME I GO TO THE DRUGSTORE OR THE FOOD SHOPPING I'M GOING TO BUY PANTENE.
OR THE FOOD SHOPPING I'M GOING TO BUY PANTENE.
DOES IT TRANSLATE?
TO BUY PANTENE.
DOES IT TRANSLATE?
I DON'T KNOW, WOW, IT'S A GREAT DOES IT TRANSLATE?
I DON'T KNOW, WOW, IT'S A GREAT AD YOU KEEP BUYING THE PRODUCT I DON'T KNOW, WOW, IT'S A GREAT AD YOU KEEP BUYING THE PRODUCT YOU'VE ALWAYS BEEN BUYING.
AD YOU KEEP BUYING THE PRODUCT YOU'VE ALWAYS BEEN BUYING.
>> FULL DISCLOSURE I ALREADY USE YOU'VE ALWAYS BEEN BUYING.
>> FULL DISCLOSURE I ALREADY USE PANTENE.
>> FULL DISCLOSURE I ALREADY USE PANTENE.
I WAS ALREADY BUYING IT.
PANTENE.
I WAS ALREADY BUYING IT.
YES, I THINK AFTER I SEE ADS -- I WAS ALREADY BUYING IT.
YES, I THINK AFTER I SEE ADS -- THAT'S THE PURPOSE OF YES, I THINK AFTER I SEE ADS -- THAT'S THE PURPOSE OF ADVERTISING, RIGHT.
THAT'S THE PURPOSE OF ADVERTISING, RIGHT.
THEY WANT YOU TO SEE AN AD THEN ADVERTISING, RIGHT.
THEY WANT YOU TO SEE AN AD THEN WANT TO GO OUT GET THAT PRODUCT.
THEY WANT YOU TO SEE AN AD THEN WANT TO GO OUT GET THAT PRODUCT.
EITHER BECAUSE YOU THINK THEY'RE WANT TO GO OUT GET THAT PRODUCT.
EITHER BECAUSE YOU THINK THEY'RE GOING TO HAVE BETTER HAIR OR EITHER BECAUSE YOU THINK THEY'RE GOING TO HAVE BETTER HAIR OR BECAUSE YOU SUPPORT THE AD GOING TO HAVE BETTER HAIR OR BECAUSE YOU SUPPORT THE AD CAMPAIGN BEHIND IT.
BECAUSE YOU SUPPORT THE AD CAMPAIGN BEHIND IT.
THAT'S THE PURPOSE OF CAMPAIGN BEHIND IT.
THAT'S THE PURPOSE OF ADVERTISING.
THAT'S THE PURPOSE OF ADVERTISING.
SO I ABSOLUTELY THINK MORE WOMEN ADVERTISING.
SO I ABSOLUTELY THINK MORE WOMEN WILL PROBABLY THINK ABOUT BUYING SO I ABSOLUTELY THINK MORE WOMEN WILL PROBABLY THINK ABOUT BUYING PANTENE NOW FOR WHATEVER REASON.
WILL PROBABLY THINK ABOUT BUYING PANTENE NOW FOR WHATEVER REASON.
>> I NEVER BOUGHT DOVE SOAP PANTENE NOW FOR WHATEVER REASON.
>> I NEVER BOUGHT DOVE SOAP UNTIL THEY DID THAT CAMPAIGN.
>> I NEVER BOUGHT DOVE SOAP UNTIL THEY DID THAT CAMPAIGN.
>> I THINK PANTENE IS -- UNTIL THEY DID THAT CAMPAIGN.
>> I THINK PANTENE IS -- >> I'M GOING TO BUY DOVE.
>> I THINK PANTENE IS -- >> I'M GOING TO BUY DOVE.
>> TRYING TO REACH A BROADER >> I'M GOING TO BUY DOVE.
>> TRYING TO REACH A BROADER SPECTRUM OF WOMEN.
>> TRYING TO REACH A BROADER SPECTRUM OF WOMEN.
THEY HAVE LOOKED AT WHO ALREADY SPECTRUM OF WOMEN.
THEY HAVE LOOKED AT WHO ALREADY BUYS AND THEY LOOK AT THESE THEY HAVE LOOKED AT WHO ALREADY BUYS AND THEY LOOK AT THESE WOMEN -- BUYS AND THEY LOOK AT THESE WOMEN -- >> NEW MARKET.
WOMEN -- >> NEW MARKET.
>> DISPOSABLE INCOME.
>> NEW MARKET.
>> DISPOSABLE INCOME.
PROFESSIONALS.
>> DISPOSABLE INCOME.
PROFESSIONALS.
THAT'S WHO THEY WANT.
PROFESSIONALS.
THAT'S WHO THEY WANT.
>> THIS WAS IN THE PHILIPPINES, THAT'S WHO THEY WANT.
>> THIS WAS IN THE PHILIPPINES, TOO.
>> THIS WAS IN THE PHILIPPINES, TOO.
THE WOMAN IN THE AD IS ACTUALLY TOO.
THE WOMAN IN THE AD IS ACTUALLY THE PICTURE OF BEAUTY FOR THE WOMAN IN THE AD IS ACTUALLY THE PICTURE OF BEAUTY FOR FILIPINO WOMAN.
THE PICTURE OF BEAUTY FOR FILIPINO WOMAN.
SHE'S FAIR, LOVELY HAIR, SHE'S FILIPINO WOMAN.
SHE'S FAIR, LOVELY HAIR, SHE'S JUST REALLY EPITOME OF BEAUTY SHE'S FAIR, LOVELY HAIR, SHE'S JUST REALLY EPITOME OF BEAUTY FOR THEM.
JUST REALLY EPITOME OF BEAUTY FOR THEM.
>> BY THE WAY WE'RE BELOW THE FOR THEM.
>> BY THE WAY WE'RE BELOW THE PHILIPPINES IN THE GENDER >> BY THE WAY WE'RE BELOW THE PHILIPPINES IN THE GENDER RANKINGS OF THE -- PHILIPPINES IN THE GENDER RANKINGS OF THE -- >> SO DOES THIS SIGNAL AN AD -- RANKINGS OF THE -- >> SO DOES THIS SIGNAL AN AD -- END TO THE ADS OR HAS IT ALREADY >> SO DOES THIS SIGNAL AN AD -- END TO THE ADS OR HAS IT ALREADY COME WHERE CAR ADS, FOR EXAMPLE, END TO THE ADS OR HAS IT ALREADY COME WHERE CAR ADS, FOR EXAMPLE, GUY WITH A BEAUTIFUL WOMAN, COME WHERE CAR ADS, FOR EXAMPLE, GUY WITH A BEAUTIFUL WOMAN, ALMOST LIKE BUY THE CAR AND THE GUY WITH A BEAUTIFUL WOMAN, ALMOST LIKE BUY THE CAR AND THE WOMAN COMES WITH IT.
ALMOST LIKE BUY THE CAR AND THE WOMAN COMES WITH IT.
ARE WE SEEING AN END TO THAT?
WOMAN COMES WITH IT.
ARE WE SEEING AN END TO THAT?
>> UNFORTUNATELY I DON'T THINK ARE WE SEEING AN END TO THAT?
>> UNFORTUNATELY I DON'T THINK SO.
>> UNFORTUNATELY I DON'T THINK SO.
IT WAS JUST LAST WEEK THAT THE SO.
IT WAS JUST LAST WEEK THAT THE VICTORIA A'S SECRET FASHION SHOW IT WAS JUST LAST WEEK THAT THE VICTORIA A'S SECRET FASHION SHOW WAS ON TV THAT'S ALL EVERYONE VICTORIA A'S SECRET FASHION SHOW WAS ON TV THAT'S ALL EVERYONE COULD TALK ABOUT, EVEN IN THE WAS ON TV THAT'S ALL EVERYONE COULD TALK ABOUT, EVEN IN THE NEWS CYCLE WHICH IS SAD ON WHOLE COULD TALK ABOUT, EVEN IN THE NEWS CYCLE WHICH IS SAD ON WHOLE OTHER LEVEL.
NEWS CYCLE WHICH IS SAD ON WHOLE OTHER LEVEL.
I DON'T THINK IT'S GOING TO BE OTHER LEVEL.
I DON'T THINK IT'S GOING TO BE THE END OF THAT.
I DON'T THINK IT'S GOING TO BE THE END OF THAT.
I HOPE WE'RE AT LEAST MOVING IN THE END OF THAT.
I HOPE WE'RE AT LEAST MOVING IN A BETTER DIRECTION.
I HOPE WE'RE AT LEAST MOVING IN A BETTER DIRECTION.
>> THE ADS TEND TO BE MORE GOES A BETTER DIRECTION.
>> THE ADS TEND TO BE MORE GOES SEXIST THAN FEMINISTS.
>> THE ADS TEND TO BE MORE GOES SEXIST THAN FEMINISTS.
AD EXECUTIVES WILL LOOK TO SEE SEXIST THAN FEMINISTS.
AD EXECUTIVES WILL LOOK TO SEE IF THIS TAKES AND MEASURING THE AD EXECUTIVES WILL LOOK TO SEE IF THIS TAKES AND MEASURING THE NUMBERS.
IF THIS TAKES AND MEASURING THE NUMBERS.
>> LET'S HOPE IT TAKES.
NUMBERS.
>> LET'S HOPE IT TAKES.
I CAN'T WAIT TO SEE THE U.S. >> LET'S HOPE IT TAKES.
I CAN'T WAIT TO SEE THE U.S.
VERSION.
I CAN'T WAIT TO SEE THE U.S.
VERSION.
BEHIND THE HEADLINES, A VERSION.
BEHIND THE HEADLINES, A DIFFERENT KIND OF LUTHERAN BEHIND THE HEADLINES, A DIFFERENT KIND OF LUTHERAN PASTOR.
DIFFERENT KIND OF LUTHERAN PASTOR.
A FORMER STAND-UP COMIC, NADIA PASTOR.
A FORMER STAND-UP COMIC, NADIA BOLZ-WEBER SPORTS MULTIPLE A FORMER STAND-UP COMIC, NADIA BOLZ-WEBER SPORTS MULTIPLE TATTOOS AND SWEARS WHEN SHE BOLZ-WEBER SPORTS MULTIPLE TATTOOS AND SWEARS WHEN SHE PREACHES.
TATTOOS AND SWEARS WHEN SHE PREACHES.
BUT SHE SAYS HER MESSAGE COMES PREACHES.
BUT SHE SAYS HER MESSAGE COMES STRAIGHT FROM THE BIBLE.
BUT SHE SAYS HER MESSAGE COMES STRAIGHT FROM THE BIBLE.
>> I SWEAR LIKE A TRUCK DRIVER, STRAIGHT FROM THE BIBLE.
>> I SWEAR LIKE A TRUCK DRIVER, I HAVE A DIFFERENT KIND OF >> I SWEAR LIKE A TRUCK DRIVER, I HAVE A DIFFERENT KIND OF HISTORY.
I HAVE A DIFFERENT KIND OF HISTORY.
>> NADIA BOLZ-WEBER DOESN'T TALK HISTORY.
>> NADIA BOLZ-WEBER DOESN'T TALK OR LOOK LIKE YOUR TYPICAL >> NADIA BOLZ-WEBER DOESN'T TALK OR LOOK LIKE YOUR TYPICAL LUTHERAN PASTOR.
OR LOOK LIKE YOUR TYPICAL LUTHERAN PASTOR.
>> I HAVE A TATTOO OF MARY LUTHERAN PASTOR.
>> I HAVE A TATTOO OF MARY MAGDALENE.
>> I HAVE A TATTOO OF MARY MAGDALENE.
"THE APOSTLE TO THE APOSTLES" MAGDALENE.
"THE APOSTLE TO THE APOSTLES" SHE IS CALLED: SHE WAS THE FIRST "THE APOSTLE TO THE APOSTLES" SHE IS CALLED: SHE WAS THE FIRST WITNESS TO THE RESURRECTION, AND SHE IS CALLED: SHE WAS THE FIRST WITNESS TO THE RESURRECTION, AND SHE WAS THE ONE JESUS SAID TO GO WITNESS TO THE RESURRECTION, AND SHE WAS THE ONE JESUS SAID TO GO AND TELL THE OTHERS.
SHE WAS THE ONE JESUS SAID TO GO AND TELL THE OTHERS.
THIS IS LAZARUS RAISED FROM THE AND TELL THE OTHERS.
THIS IS LAZARUS RAISED FROM THE DEAD, HIS BEING UNBOUND FROM HIS THIS IS LAZARUS RAISED FROM THE DEAD, HIS BEING UNBOUND FROM HIS GRAVE CLOTHES.
DEAD, HIS BEING UNBOUND FROM HIS GRAVE CLOTHES.
THEN I HAVE THE WHOLE CHURCH ON GRAVE CLOTHES.
THEN I HAVE THE WHOLE CHURCH ON THIS ARM.
THEN I HAVE THE WHOLE CHURCH ON THIS ARM.
I HAVE SORT OF A CREATION MOTIF THIS ARM.
I HAVE SORT OF A CREATION MOTIF HERE.
I HAVE SORT OF A CREATION MOTIF HERE.
GABRIEL AND ELIZABETH AND HERE.
GABRIEL AND ELIZABETH AND ZACARIAH, SO THAT'S ADVENT.
GABRIEL AND ELIZABETH AND ZACARIAH, SO THAT'S ADVENT.
THERE'S A NATIVITY FOR ZACARIAH, SO THAT'S ADVENT.
THERE'S A NATIVITY FOR CHRISTMAS.
THERE'S A NATIVITY FOR CHRISTMAS.
THAT'S THE ANGEL AND THE WOMEN CHRISTMAS.
THAT'S THE ANGEL AND THE WOMEN AT THE EMPTY TOMB FOR EASTER.
THAT'S THE ANGEL AND THE WOMEN AT THE EMPTY TOMB FOR EASTER.
AND MARY AND THE APOSTLES WITH AT THE EMPTY TOMB FOR EASTER.
AND MARY AND THE APOSTLES WITH FLAMES ON THEIR HEAD FOR AND MARY AND THE APOSTLES WITH FLAMES ON THEIR HEAD FOR PENTECOST.
FLAMES ON THEIR HEAD FOR PENTECOST.
>> BOLZ-WEBER HAS ALWAYS HAD A PENTECOST.
>> BOLZ-WEBER HAS ALWAYS HAD A KNACK FOR CAPTIVATING AN >> BOLZ-WEBER HAS ALWAYS HAD A KNACK FOR CAPTIVATING AN AUDIENCE.
KNACK FOR CAPTIVATING AN AUDIENCE.
BUT THE SETTING WASN'T ALWAYS A AUDIENCE.
BUT THE SETTING WASN'T ALWAYS A CHURCH.
BUT THE SETTING WASN'T ALWAYS A CHURCH.
BEFORE BECOMING A PREACHER, CHURCH.
BEFORE BECOMING A PREACHER, BOLZ-WEBER WAS A COMEDIAN.
BEFORE BECOMING A PREACHER, BOLZ-WEBER WAS A COMEDIAN.
>> ACTUALLY GOT PAID TO BE BOLZ-WEBER WAS A COMEDIAN.
>> ACTUALLY GOT PAID TO BE CYNICAL AND CAUSE PARTICULAR ON >> ACTUALLY GOT PAID TO BE CYNICAL AND CAUSE PARTICULAR ON STAGE.
CYNICAL AND CAUSE PARTICULAR ON STAGE.
TO SORT OF JUST BLURT OUT MY STAGE.
TO SORT OF JUST BLURT OUT MY OBSERVATIONS ABOUT MYSELF AND TO SORT OF JUST BLURT OUT MY OBSERVATIONS ABOUT MYSELF AND THE WORLD.
OBSERVATIONS ABOUT MYSELF AND THE WORLD.
I STILL DO THAT IN PREACHING, IN THE WORLD.
I STILL DO THAT IN PREACHING, IN A TENSE.
I STILL DO THAT IN PREACHING, IN A TENSE.
PREACHING AND COMEDY HAVE A TENSE.
PREACHING AND COMEDY HAVE CERTAIN THINGS IN COMMON, I PREACHING AND COMEDY HAVE CERTAIN THINGS IN COMMON, I -- PLEASE HELP HER NOT SWEAR.
CERTAIN THINGS IN COMMON, I -- PLEASE HELP HER NOT SWEAR.
I ACTUALLY HAVE NO IDEA HOW -- PLEASE HELP HER NOT SWEAR.
I ACTUALLY HAVE NO IDEA HOW PEOPLE I ACTUALLY HAVE NO IDEA HOW PEOPLE MANAGE TO BECOME PREACHERS PEOPLE MANAGE TO BECOME PREACHERS WITHOUT BEING STAND UP COMICS MANAGE TO BECOME PREACHERS WITHOUT BEING STAND UP COMICS FIRST.
WITHOUT BEING STAND UP COMICS FIRST.
>> SHE MADE PEOPLE LAUGH, BUT FIRST.
>> SHE MADE PEOPLE LAUGH, BUT SHE WAS NOT HAPPY.
>> SHE MADE PEOPLE LAUGH, BUT SHE WAS NOT HAPPY.
>> I HAD A DRUG AND ALCOHOL SHE WAS NOT HAPPY.
>> I HAD A DRUG AND ALCOHOL PROBLEM AND I WAS A VERY ANGRY >> I HAD A DRUG AND ALCOHOL PROBLEM AND I WAS A VERY ANGRY PERSON AND I HAD AN ENORMOUS PROBLEM AND I WAS A VERY ANGRY PERSON AND I HAD AN ENORMOUS CAPACITY FOR DESTRUCTION OF PERSON AND I HAD AN ENORMOUS CAPACITY FOR DESTRUCTION OF MYSELF AND OTHER PEOPLE.
CAPACITY FOR DESTRUCTION OF MYSELF AND OTHER PEOPLE.
>> BUT BOLZ-WEBER'S LIFE WAS MYSELF AND OTHER PEOPLE.
>> BUT BOLZ-WEBER'S LIFE WAS CHANGED, SHE SAYS, BECAUSE OF >> BUT BOLZ-WEBER'S LIFE WAS CHANGED, SHE SAYS, BECAUSE OF DIVINE INTERVENTION.
CHANGED, SHE SAYS, BECAUSE OF DIVINE INTERVENTION.
>> I ENDED UP GETTING SOBER.
DIVINE INTERVENTION.
>> I ENDED UP GETTING SOBER.
IT DIDN'T FEEL LIKE I PULLED >> I ENDED UP GETTING SOBER.
IT DIDN'T FEEL LIKE I PULLED MYSELF UP BY MY SPIRITUAL IT DIDN'T FEEL LIKE I PULLED MYSELF UP BY MY SPIRITUAL BOOTSTRAPS.
MYSELF UP BY MY SPIRITUAL BOOTSTRAPS.
I'M LIKE BOOTSTRAPS.
I'M LIKE KICKING AND SCREAMING GOING "NO I'M LIKE KICKING AND SCREAMING GOING "NO NO!"
KICKING AND SCREAMING GOING "NO NO!"
AND GOD IS LIKE "THAT'S NO!"
AND GOD IS LIKE "THAT'S ADORABLE" AND THEN HE LIKE PUTS AND GOD IS LIKE "THAT'S ADORABLE" AND THEN HE LIKE PUTS ME OVER ON THIS OTHER PATH ADORABLE" AND THEN HE LIKE PUTS ME OVER ON THIS OTHER PATH TOWARDS BEING OF ALL THINGS A ME OVER ON THIS OTHER PATH TOWARDS BEING OF ALL THINGS A LUTHERAN PASTOR, I MEAN I JUST TOWARDS BEING OF ALL THINGS A LUTHERAN PASTOR, I MEAN I JUST NEVER WOULD HAVE CHOSEN IT, LUTHERAN PASTOR, I MEAN I JUST NEVER WOULD HAVE CHOSEN IT, RIGHT?
NEVER WOULD HAVE CHOSEN IT, RIGHT?
IT WAS SORT OF THRUST UPON ME.
RIGHT?
IT WAS SORT OF THRUST UPON ME.
>> SHE LEFT HOME AND CHURCH IN IT WAS SORT OF THRUST UPON ME.
>> SHE LEFT HOME AND CHURCH IN HER TEENS.
>> SHE LEFT HOME AND CHURCH IN HER TEENS.
SHE WAS BROUGHT UP IN WHAT SHE HER TEENS.
SHE WAS BROUGHT UP IN WHAT SHE CALLS A VERY SECTARIAN SHE WAS BROUGHT UP IN WHAT SHE CALLS A VERY SECTARIAN FUNDAMENTALIST CHRISTIAN CALLS A VERY SECTARIAN FUNDAMENTALIST CHRISTIAN TRADITION.
FUNDAMENTALIST CHRISTIAN TRADITION.
WHERE EMPOWERING WOMEN WAS NOT TRADITION.
WHERE EMPOWERING WOMEN WAS NOT PART OF THE PROGRAM.
WHERE EMPOWERING WOMEN WAS NOT PART OF THE PROGRAM.
>> A LOT OF CHRISTIANITY IS PART OF THE PROGRAM.
>> A LOT OF CHRISTIANITY IS BASED IN RULE FOLLOWING IN A >> A LOT OF CHRISTIANITY IS BASED IN RULE FOLLOWING IN A SENSE, BEHAVIOR PROGRAM ALMOST.
BASED IN RULE FOLLOWING IN A SENSE, BEHAVIOR PROGRAM ALMOST.
IF YOU CAN FOLLOW THESE SENSE, BEHAVIOR PROGRAM ALMOST.
IF YOU CAN FOLLOW THESE PARTICULAR RULES WHETHER IT'S A IF YOU CAN FOLLOW THESE PARTICULAR RULES WHETHER IT'S A POLITICAL BELIEF OR EXPRESSING PARTICULAR RULES WHETHER IT'S A POLITICAL BELIEF OR EXPRESSING YOUR SEXUALITY IN CERTAIN WAY OR POLITICAL BELIEF OR EXPRESSING YOUR SEXUALITY IN CERTAIN WAY OR GENDER IN CERTAIN WAY, HOLDING YOUR SEXUALITY IN CERTAIN WAY OR GENDER IN CERTAIN WAY, HOLDING CERTAIN SOCIAL CONVENTIONS GENDER IN CERTAIN WAY, HOLDING CERTAIN SOCIAL CONVENTIONS THAT'S WHAT CHRISTIANITY HAS CERTAIN SOCIAL CONVENTIONS THAT'S WHAT CHRISTIANITY HAS BEEN BOILED DOWN TO.
THAT'S WHAT CHRISTIANITY HAS BEEN BOILED DOWN TO.
>> THE LUTHERAN CHURCH TRUSTS BEEN BOILED DOWN TO.
>> THE LUTHERAN CHURCH TRUSTS AND UNDERSTANDS HER AND SHE SAYS >> THE LUTHERAN CHURCH TRUSTS AND UNDERSTANDS HER AND SHE SAYS HER MESSAGE STAYS TRUE TO THE AND UNDERSTANDS HER AND SHE SAYS HER MESSAGE STAYS TRUE TO THE CORE OF CHRISTIANITY.
HER MESSAGE STAYS TRUE TO THE CORE OF CHRISTIANITY.
>> WAYS IN WHICH OURSELF AND CORE OF CHRISTIANITY.
>> WAYS IN WHICH OURSELF AND MYSELF ARE REALLY TRADITIONAL.
>> WAYS IN WHICH OURSELF AND MYSELF ARE REALLY TRADITIONAL.
IS COUNTER-INTUITIVE TO SOME MYSELF ARE REALLY TRADITIONAL.
IS COUNTER-INTUITIVE TO SOME PEOPLE.
IS COUNTER-INTUITIVE TO SOME PEOPLE.
I THINK PEOPLE ARE DESPERATE FOR PEOPLE.
I THINK PEOPLE ARE DESPERATE FOR A PLACE WHERE THE TRUTH IS I THINK PEOPLE ARE DESPERATE FOR A PLACE WHERE THE TRUTH IS SPOKEN OUT LOUD; THE TRUTH ABOUT A PLACE WHERE THE TRUTH IS SPOKEN OUT LOUD; THE TRUTH ABOUT OURSELVES AND THE WORLD AND GOD.
SPOKEN OUT LOUD; THE TRUTH ABOUT OURSELVES AND THE WORLD AND GOD.
WE DON'T REALLY SUGAR-COAT OURSELVES AND THE WORLD AND GOD.
WE DON'T REALLY SUGAR-COAT THINGS.
WE DON'T REALLY SUGAR-COAT THINGS.
THERE'S CULTURE OF TRUTH THINGS.
THERE'S CULTURE OF TRUTH TELLING.
THERE'S CULTURE OF TRUTH TELLING.
>> LUTHERAN LITURGY AND THEOLOGY TELLING.
>> LUTHERAN LITURGY AND THEOLOGY THE WHOLE TRADITION, IT IS A >> LUTHERAN LITURGY AND THEOLOGY THE WHOLE TRADITION, IT IS A FEAST AND IT IS A FEAST TO BE THE WHOLE TRADITION, IT IS A FEAST AND IT IS A FEAST TO BE SHARED AND I'M HERE TO TELL YOU FEAST AND IT IS A FEAST TO BE SHARED AND I'M HERE TO TELL YOU PEOPLE ARE HUNGRY.
SHARED AND I'M HERE TO TELL YOU PEOPLE ARE HUNGRY.
>> ARE PEOPLE HUNGRY FOR THE PEOPLE ARE HUNGRY.
>> ARE PEOPLE HUNGRY FOR THE DIFFERENT KIND OF RELIGION, >> ARE PEOPLE HUNGRY FOR THE DIFFERENT KIND OF RELIGION, SOMETHING NEW, OR HUNGRY FOR DIFFERENT KIND OF RELIGION, SOMETHING NEW, OR HUNGRY FOR ENTERTAINMENT IN CHURCH, WHICH SOMETHING NEW, OR HUNGRY FOR ENTERTAINMENT IN CHURCH, WHICH IS REALLY KIND OF WHAT SHE'S ENTERTAINMENT IN CHURCH, WHICH IS REALLY KIND OF WHAT SHE'S DOING.
IS REALLY KIND OF WHAT SHE'S DOING.
>> I THINK YOUNG PEOPLE IN DOING.
>> I THINK YOUNG PEOPLE IN GENERAL ARE MORE LIKE THREE >> I THINK YOUNG PEOPLE IN GENERAL ARE MORE LIKE THREE LISTEN TO SOMETHING IF IT'S GENERAL ARE MORE LIKE THREE LISTEN TO SOMETHING IF IT'S ENTERTAINING.
LISTEN TO SOMETHING IF IT'S ENTERTAINING.
BUT YOU DON'T HAVE TO ENTERTAINING.
BUT YOU DON'T HAVE TO NECESSARILY GO AS FAR AS SHE'S BUT YOU DON'T HAVE TO NECESSARILY GO AS FAR AS SHE'S GOING OR DON'T HAVE TO BE THE NECESSARILY GO AS FAR AS SHE'S GOING OR DON'T HAVE TO BE THE POPE.
GOING OR DON'T HAVE TO BE THE POPE.
I THIS THERE IS A HAPPY MEDIUM POPE.
I THIS THERE IS A HAPPY MEDIUM WHICH IS WHAT YOU'LL FIND IN I THIS THERE IS A HAPPY MEDIUM WHICH IS WHAT YOU'LL FIND IN MOST YOUTH GROUPS.
WHICH IS WHAT YOU'LL FIND IN MOST YOUTH GROUPS.
I'VE TALKED A LOT, HOW I MOVED MOST YOUTH GROUPS.
I'VE TALKED A LOT, HOW I MOVED FROM CATHOLIC CHURCH TO I'VE TALKED A LOT, HOW I MOVED FROM CATHOLIC CHURCH TO NONDENOMINATIONAL CHRISTIAN.
FROM CATHOLIC CHURCH TO NONDENOMINATIONAL CHRISTIAN.
IT WAS MORE FUN.
NONDENOMINATIONAL CHRISTIAN.
IT WAS MORE FUN.
CERTAINLY WORKS TO A CERTAIN IT WAS MORE FUN.
CERTAINLY WORKS TO A CERTAIN EXTENT TO GET MORE YOUNG PEOPLE CERTAINLY WORKS TO A CERTAIN EXTENT TO GET MORE YOUNG PEOPLE INTERESTED IF THERE'S NACHOS AND EXTENT TO GET MORE YOUNG PEOPLE INTERESTED IF THERE'S NACHOS AND GAMES AND FUN MUSIC F. THAT'S INTERESTED IF THERE'S NACHOS AND GAMES AND FUN MUSIC F. THAT'S WHAT YOU GOT TO DO TO GET YOUNG GAMES AND FUN MUSIC F. THAT'S WHAT YOU GOT TO DO TO GET YOUNG PEOPLE LISTENING TO THE OR OF WHAT YOU GOT TO DO TO GET YOUNG PEOPLE LISTENING TO THE OR OF GOD THEN, HALLELUJAH.
PEOPLE LISTENING TO THE OR OF GOD THEN, HALLELUJAH.
>> APPARENTLY SHE'S GOT GOD THEN, HALLELUJAH.
>> APPARENTLY SHE'S GOT LUTHERANS AND MIDDLE CLASS >> APPARENTLY SHE'S GOT LUTHERANS AND MIDDLE CLASS PEOPLE WHO YOU WOULD FIND, IF AT LUTHERANS AND MIDDLE CLASS PEOPLE WHO YOU WOULD FIND, IF AT CHURCH AT ALL, NOT AT THAT KIND PEOPLE WHO YOU WOULD FIND, IF AT CHURCH AT ALL, NOT AT THAT KIND OF CHURCH.
CHURCH AT ALL, NOT AT THAT KIND OF CHURCH.
THAT IS WHAT IS INTRIGUING ABOUT OF CHURCH.
THAT IS WHAT IS INTRIGUING ABOUT HER.
THAT IS WHAT IS INTRIGUING ABOUT HER.
SHE'S MADE RELIGION HIP.
HER.
SHE'S MADE RELIGION HIP.
>> WHAT IS IT ABOUT LUTHERANISM SHE'S MADE RELIGION HIP.
>> WHAT IS IT ABOUT LUTHERANISM THAT SELECTED HER?
>> WHAT IS IT ABOUT LUTHERANISM THAT SELECTED HER?
>> NO.
THAT SELECTED HER?
>> NO.
SHE WAS RAISED AS A LUTHERAN.
>> NO.
SHE WAS RAISED AS A LUTHERAN.
WHEN SHE DECIDED TO EMBRACE SHE WAS RAISED AS A LUTHERAN.
WHEN SHE DECIDED TO EMBRACE CHRISTIANITY AS A PROFESSION SHE WHEN SHE DECIDED TO EMBRACE CHRISTIANITY AS A PROFESSION SHE WENT TO HER OWN CHURCH.
CHRISTIANITY AS A PROFESSION SHE WENT TO HER OWN CHURCH.
LUTHERANISM MUCH LIKE WENT TO HER OWN CHURCH.
LUTHERANISM MUCH LIKE PROTESTANTS IS LIBERAL BUT IT'S LUTHERANISM MUCH LIKE PROTESTANTS IS LIBERAL BUT IT'S NOT HIP.
PROTESTANTS IS LIBERAL BUT IT'S NOT HIP.
SHE IS SAYING ALL THESE NOT HIP.
SHE IS SAYING ALL THESE LUTHERANS AND PRESBYTERIANS WE SHE IS SAYING ALL THESE LUTHERANS AND PRESBYTERIANS WE CAN BE HIP, TOO.
LUTHERANS AND PRESBYTERIANS WE CAN BE HIP, TOO.
SHE'S GOING ACROSS THE AGE LINE CAN BE HIP, TOO.
SHE'S GOING ACROSS THE AGE LINE TO HEAR HER.
SHE'S GOING ACROSS THE AGE LINE TO HEAR HER.
IT'S AS IF, PEOPLE CONTINUE TO TO HEAR HER.
IT'S AS IF, PEOPLE CONTINUE TO BE SPIRITUAL, THEY CONTINUE TO IT'S AS IF, PEOPLE CONTINUE TO BE SPIRITUAL, THEY CONTINUE TO SAY THEY BELIEVE IN GOD BUT BE SPIRITUAL, THEY CONTINUE TO SAY THEY BELIEVE IN GOD BUT CHURCH ATTENDANCE CONTINUES TO SAY THEY BELIEVE IN GOD BUT CHURCH ATTENDANCE CONTINUES TO GO DOWN.
CHURCH ATTENDANCE CONTINUES TO GO DOWN.
>> SHE CAME OUT OF A CHURCH GO DOWN.
>> SHE CAME OUT OF A CHURCH ENVIRONMENT WHERE AFTER THE AGE >> SHE CAME OUT OF A CHURCH ENVIRONMENT WHERE AFTER THE AGE OF 12, AT HER CHURCH YOU BECAME ENVIRONMENT WHERE AFTER THE AGE OF 12, AT HER CHURCH YOU BECAME BAPTIZED AT THE AGE OF 12 YOU OF 12, AT HER CHURCH YOU BECAME BAPTIZED AT THE AGE OF 12 YOU COULD NO LONGER HAVE A WOMAN BAPTIZED AT THE AGE OF 12 YOU COULD NO LONGER HAVE A WOMAN TEACHING BIBLE CLASS.
COULD NO LONGER HAVE A WOMAN TEACHING BIBLE CLASS.
IT WAS VERY MUCH A PATRIARCHAL TEACHING BIBLE CLASS.
IT WAS VERY MUCH A PATRIARCHAL HYPER CONSERVATIVE CHURCH.
IT WAS VERY MUCH A PATRIARCHAL HYPER CONSERVATIVE CHURCH.
SHE VERY MUCH REBELLED AND GOT HYPER CONSERVATIVE CHURCH.
SHE VERY MUCH REBELLED AND GOT INVOLVED IN DRUGS AND ALCOHOL.
SHE VERY MUCH REBELLED AND GOT INVOLVED IN DRUGS AND ALCOHOL.
HER FLOCK AT FIRST WERE BROKEN INVOLVED IN DRUGS AND ALCOHOL.
HER FLOCK AT FIRST WERE BROKEN PEOPLE.
HER FLOCK AT FIRST WERE BROKEN PEOPLE.
THAT WAS THE WAY SHE LOOKED.
PEOPLE.
THAT WAS THE WAY SHE LOOKED.
I WAS READING HER BOOK, SHE SAW THAT WAS THE WAY SHE LOOKED.
I WAS READING HER BOOK, SHE SAW HER -- I WAS READING HER BOOK, SHE SAW HER -- >> BY THE WAY TO ALMOST NEAR THE HER -- >> BY THE WAY TO ALMOST NEAR THE TOP OF THE "NEW YORK TIMES" BEST >> BY THE WAY TO ALMOST NEAR THE TOP OF THE "NEW YORK TIMES" BEST SELLER LIST THAT SAYS A LOT.
TOP OF THE "NEW YORK TIMES" BEST SELLER LIST THAT SAYS A LOT.
>> TO ME IT ALMOST LOOKED LIKE SELLER LIST THAT SAYS A LOT.
>> TO ME IT ALMOST LOOKED LIKE SHE WAS CATERING TO PEOPLE WHO >> TO ME IT ALMOST LOOKED LIKE SHE WAS CATERING TO PEOPLE WHO SORT OF FELL OUT OF SOCIETY AND SHE WAS CATERING TO PEOPLE WHO SORT OF FELL OUT OF SOCIETY AND RIGHT NOW WE'RE GOING -- SORT OF FELL OUT OF SOCIETY AND RIGHT NOW WE'RE GOING -- >> THAT'S JUST LIKE THE POPE.
RIGHT NOW WE'RE GOING -- >> THAT'S JUST LIKE THE POPE.
>> THE POPE, TOO.
>> THAT'S JUST LIKE THE POPE.
>> THE POPE, TOO.
WITH GLOBALIZATION YOU'VE SEEN A >> THE POPE, TOO.
WITH GLOBALIZATION YOU'VE SEEN A LOT -- SOCIAL CONTRACT HAS NOT WITH GLOBALIZATION YOU'VE SEEN A LOT -- SOCIAL CONTRACT HAS NOT BEEN ABLE TO HOLD, THE CENTER IS LOT -- SOCIAL CONTRACT HAS NOT BEEN ABLE TO HOLD, THE CENTER IS NOT HELD, IN AMERICA YOU SEE BEEN ABLE TO HOLD, THE CENTER IS NOT HELD, IN AMERICA YOU SEE WIDENING GAP BETWEEN THE RICH NOT HELD, IN AMERICA YOU SEE WIDENING GAP BETWEEN THE RICH AND POOR AND ALL OVER THE WORLD.
WIDENING GAP BETWEEN THE RICH AND POOR AND ALL OVER THE WORLD.
NOW GLOBALIZATION HAS BEEN GREAT AND POOR AND ALL OVER THE WORLD.
NOW GLOBALIZATION HAS BEEN GREAT FOR EMERGING ECONOMIES.
NOW GLOBALIZATION HAS BEEN GREAT FOR EMERGING ECONOMIES.
LOT OF PEOPLE HAVE BEEN BROUGHT FOR EMERGING ECONOMIES.
LOT OF PEOPLE HAVE BEEN BROUGHT OUT OF POVERTY.
LOT OF PEOPLE HAVE BEEN BROUGHT OUT OF POVERTY.
BUT IN PLACES LIKE AMERICA WHERE OUT OF POVERTY.
BUT IN PLACES LIKE AMERICA WHERE YOU HAVE A LOT OF PEOPLE WHO BUT IN PLACES LIKE AMERICA WHERE YOU HAVE A LOT OF PEOPLE WHO HAVE -- FEEL LOST AND I THINK YOU HAVE A LOT OF PEOPLE WHO HAVE -- FEEL LOST AND I THINK HER MESSAGE WAS AIMED AT THEM.
HAVE -- FEEL LOST AND I THINK HER MESSAGE WAS AIMED AT THEM.
AS IS THE HOPE'S.
HER MESSAGE WAS AIMED AT THEM.
AS IS THE HOPE'S.
IT'S NOT VERY DIFFERENT FROM AS IS THE HOPE'S.
IT'S NOT VERY DIFFERENT FROM WHAT THE NUNS TAUGHT ME IN THE IT'S NOT VERY DIFFERENT FROM WHAT THE NUNS TAUGHT ME IN THE '60S.
WHAT THE NUNS TAUGHT ME IN THE '60S.
IT WAS ALL ABOUT FORGIVENESS AND '60S.
IT WAS ALL ABOUT FORGIVENESS AND LOVE AND COMPASSION AND NOT THE IT WAS ALL ABOUT FORGIVENESS AND LOVE AND COMPASSION AND NOT THE RIGID FUNDAMENTALISM THAT I LOVE AND COMPASSION AND NOT THE RIGID FUNDAMENTALISM THAT I THINK WE SAW LATER.
RIGID FUNDAMENTALISM THAT I THINK WE SAW LATER.
>> DO YOU THINK -- YOU SAY, THINK WE SAW LATER.
>> DO YOU THINK -- YOU SAY, FEWER PEOPLE ARE GOING TO >> DO YOU THINK -- YOU SAY, FEWER PEOPLE ARE GOING TO CHURCH.
FEWER PEOPLE ARE GOING TO CHURCH.
I CERTAINLY KNOW MORE PEOPLE -- CHURCH.
I CERTAINLY KNOW MORE PEOPLE -- I'VE SEEN DATA BY A PARTICULAR I CERTAINLY KNOW MORE PEOPLE -- I'VE SEEN DATA BY A PARTICULAR GROUP THAT SPECIALIZES IN I'VE SEEN DATA BY A PARTICULAR GROUP THAT SPECIALIZES IN POLLING RELIGIOUS -- AMERICANS GROUP THAT SPECIALIZES IN POLLING RELIGIOUS -- AMERICANS ABOUT NARROW RIDGE US BELIEFS.
POLLING RELIGIOUS -- AMERICANS ABOUT NARROW RIDGE US BELIEFS.
THAT SAYS THAT FEWER PEOPLE ABOUT NARROW RIDGE US BELIEFS.
THAT SAYS THAT FEWER PEOPLE IDENTIFY AS A PARTICULAR -- SOME THAT SAYS THAT FEWER PEOPLE IDENTIFY AS A PARTICULAR -- SOME SECT OF CHRISTIANITY OR ANY IDENTIFY AS A PARTICULAR -- SOME SECT OF CHRISTIANITY OR ANY OTHER RELIGION THAN IN RECENT SECT OF CHRISTIANITY OR ANY OTHER RELIGION THAN IN RECENT YEARS.
OTHER RELIGION THAN IN RECENT YEARS.
BUT IF THIS KIND OF THING GOING YEARS.
BUT IF THIS KIND OF THING GOING TO TURN IT AROUND?
BUT IF THIS KIND OF THING GOING TO TURN IT AROUND?
>> NO.
TO TURN IT AROUND?
>> NO.
I THINK THIS IS -- SHE CAN CALL >> NO.
I THINK THIS IS -- SHE CAN CALL HERSELF A LUTHERAN ALL SHE WANTS I THINK THIS IS -- SHE CAN CALL HERSELF A LUTHERAN ALL SHE WANTS TO.
HERSELF A LUTHERAN ALL SHE WANTS TO.
JUST LIKE THE NONDENOMINATIONAL TO.
JUST LIKE THE NONDENOMINATIONAL CHURCHES.
JUST LIKE THE NONDENOMINATIONAL CHURCHES.
I THINK SHE'S -- PERHAPS FROM CHURCHES.
I THINK SHE'S -- PERHAPS FROM ACROSS THE BOARD.
I THINK SHE'S -- PERHAPS FROM ACROSS THE BOARD.
I MUST SAY I THINK THAT WHILE ACROSS THE BOARD.
I MUST SAY I THINK THAT WHILE SHE MAY BE STARTING SOMETHING, I MUST SAY I THINK THAT WHILE SHE MAY BE STARTING SOMETHING, IF SHE IS, I DON'T THINK SHE'S SHE MAY BE STARTING SOMETHING, IF SHE IS, I DON'T THINK SHE'S THE WAVE OF THE FUTURE WITH THE IF SHE IS, I DON'T THINK SHE'S THE WAVE OF THE FUTURE WITH THE TATTOOS AND THE REST.
THE WAVE OF THE FUTURE WITH THE TATTOOS AND THE REST.
>> WHY NOT?
TATTOOS AND THE REST.
>> WHY NOT?
>> BECAUSE I THINK SHE IS REALLY >> WHY NOT?
>> BECAUSE I THINK SHE IS REALLY FAR OUT.
>> BECAUSE I THINK SHE IS REALLY FAR OUT.
YOU NOTICE HER CONGREGATION.
FAR OUT.
YOU NOTICE HER CONGREGATION.
WHAT HAS GOTTEN HER IS A BOOK.
YOU NOTICE HER CONGREGATION.
WHAT HAS GOTTEN HER IS A BOOK.
HER BOOK IS ALMOST BEST SELLER.
WHAT HAS GOTTEN HER IS A BOOK.
HER BOOK IS ALMOST BEST SELLER.
IT'S NOT THAT SHE HAS HER BOOK IS ALMOST BEST SELLER.
IT'S NOT THAT SHE HAS CONGREGATION OF A THOUSAND OR IT'S NOT THAT SHE HAS CONGREGATION OF A THOUSAND OR 2,000 THE WAY YOU SEE ON CONGREGATION OF A THOUSAND OR 2,000 THE WAY YOU SEE ON TELEVISION.
2,000 THE WAY YOU SEE ON TELEVISION.
>> SHE HAD WHEN I INTERVIEWED TELEVISION.
>> SHE HAD WHEN I INTERVIEWED HER SHE HAD 600 I THINK SHE >> SHE HAD WHEN I INTERVIEWED HER SHE HAD 600 I THINK SHE MENTIONED.
HER SHE HAD 600 I THINK SHE MENTIONED.
>> SHE SAID SHE'S GROWING.
MENTIONED.
>> SHE SAID SHE'S GROWING.
REALLY INTERESTING HOW SHE'S >> SHE SAID SHE'S GROWING.
REALLY INTERESTING HOW SHE'S GROWING.
REALLY INTERESTING HOW SHE'S GROWING.
NOT JUST GROWING WITH THE WHO GROWING.
NOT JUST GROWING WITH THE WHO YOU MIGHT EXPECT TO COME TO NOT JUST GROWING WITH THE WHO YOU MIGHT EXPECT TO COME TO CHURCH.
YOU MIGHT EXPECT TO COME TO CHURCH.
AND THAT'S WHAT'S INTERESTING TO CHURCH.
AND THAT'S WHAT'S INTERESTING TO ME.
AND THAT'S WHAT'S INTERESTING TO ME.
I THINK THERE'S A KIND OF HIP ME.
I THINK THERE'S A KIND OF HIP PHENOMENON HERE THAT YOU I THINK THERE'S A KIND OF HIP PHENOMENON HERE THAT YOU DON'T -- THIS IS NOT YOUR PHENOMENON HERE THAT YOU DON'T -- THIS IS NOT YOUR GRANDFATHER'S CHURCH.
DON'T -- THIS IS NOT YOUR GRANDFATHER'S CHURCH.
>> I HAVE TO POLITELY DISAGREE.
GRANDFATHER'S CHURCH.
>> I HAVE TO POLITELY DISAGREE.
THIS IS GOING TO ATTRACT PEOPLE >> I HAVE TO POLITELY DISAGREE.
THIS IS GOING TO ATTRACT PEOPLE WHO HAVE QUESTIONED THEIR THIS IS GOING TO ATTRACT PEOPLE WHO HAVE QUESTIONED THEIR RELIGION AND RIGID IT HAS BEEN WHO HAVE QUESTIONED THEIR RELIGION AND RIGID IT HAS BEEN NO NO MATTER WHAT YOU ARE, RELIGION AND RIGID IT HAS BEEN NO NO MATTER WHAT YOU ARE, CHRISTIAN OR OTHERWISE.
NO NO MATTER WHAT YOU ARE, CHRISTIAN OR OTHERWISE.
SHE'S COMPELLING, HER TESTAMENT CHRISTIAN OR OTHERWISE.
SHE'S COMPELLING, HER TESTAMENT OF HER FAITH IS ALSO COMPELLING.
SHE'S COMPELLING, HER TESTAMENT OF HER FAITH IS ALSO COMPELLING.
SHE'S UNCONVENTIONAL, IT SELLS.
OF HER FAITH IS ALSO COMPELLING.
SHE'S UNCONVENTIONAL, IT SELLS.
>> ALL RIGHT.
SHE'S UNCONVENTIONAL, IT SELLS.
>> ALL RIGHT.
THAT'S IT FOR THIS EDITION OF >> ALL RIGHT.
THAT'S IT FOR THIS EDITION OF "TO THE CONTRARY."
THAT'S IT FOR THIS EDITION OF "TO THE CONTRARY."
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