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IDEA CHANNEL

Do Knock-Offs Prove the Value of a Brand?

  • Aired: 03/14/2013
  • 07:38
  • Rating: NR
We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?
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Do Knock-Offs Prove the Value of a Brand?
Knock-off products might not be as detrimental to a brand as they initially seem.
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