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Idea Channel  Do Knock-Offs Prove the Value of a Brand?

Knock-off products might not be as detrimental to a brand as they initially seem. Details

 

Program: Idea Channel

Episode: Do Knock-Offs Prove the Value of a Brand?

We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

Duration: (7:38)
Premiere Date: 03/14/2013
Episode Expires: Never
TV Rating: NR


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