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PBS NEWSHOUR

Diminishing Returns From Most Expensive Election in History

  • Aired: 11/21/2012
  • 07:45
  • Rating: E
What lessons can we take from the record-breaking $6 billion spent by candidates, political parties and outside groups in the 2012 election? Judy Woodruff talks to Roll Call's Eliza Newlin Carney and Matea Gold of the Los Angeles Times about where all that money came from and why for some, more cash didn't mean a better outcome.
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Diminishing Returns From Most Expensive Election in History
Big Donors Saw Diminishing Returns From Most Expensive Election in History
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