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PBS NewsHour  Data Mining Creating a Revolution for Campaign Strategy

How Data Mining is Causing Analytical Revolution for Campaigns' Victory Strategy Details

 

Program: PBS NewsHour

Episode: Data Mining Creating a Revolution for Campaign Strategy

Increasingly, behavior psychology concepts like 'social pressure' can be used not only to get voters out to the polls but getting them to vote for a specific candidate. Hari Sreenivasan talks to journalist Sasha Issenberg about his latest book, "The Victory Lab: The Secret Science of Winning Campaigns.

Duration: (7:55)
Premiere Date: 09/14/2012
Episode Expires: Never
TV Rating: E


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