PBS NewsHour Data Mining Creating a Revolution for Campaign Strategy
How Data Mining is Causing Analytical Revolution for Campaigns' Victory Strategy Details
Program: PBS NewsHour
Episode: Data Mining Creating a Revolution for Campaign Strategy
Increasingly, behavior psychology concepts like 'social pressure' can be used not only to get voters out to the polls but getting them to vote for a specific candidate. Hari Sreenivasan talks to journalist Sasha Issenberg about his latest book, "The Victory Lab: The Secret Science of Winning Campaigns.
Premiere Date: 09/14/2012
Episode Expires: Never
TV Rating: E
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