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OFF BOOK

The Worlds of Viral Video

  • Aired: 07/27/2012
  • 08:46
  • Rating: NR
"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos have forever changed media.
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The Worlds of Viral Video
Off Book examines the cornerstone of today's Internet: the viral video.
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