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Off Book  The Worlds of Viral Video

Off Book examines the cornerstone of today's Internet: the viral video. Details

 

Program: Off Book

Episode: The Worlds of Viral Video

"Viral Video" is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos have forever changed media.

Duration: (8:46)
Premiere Date: 07/27/2012
Episode Expires: Never
TV Rating: NR


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