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PBS NewsHour  Campaigns Utilize YouTube to Save Money, Target Voters

Campaigns Push Messages on YouTube to Save Money, Target Voters Details

 

Program: PBS NewsHour

Episode: Campaigns Utilize YouTube to Save Money, Target Voters

As part of an ongoing series on how candidates use social media this election season, Ray Suarez and journalists Lauren Ashburn and Howard Kurtz of Daily-Download.com discuss how President Obama and Mitt Romney use YouTube to bypass the "gatekeepers," or mainstream media, and get constituents to watch their campaign videos.

Duration: (8:52)
Premiere Date: 05/17/2012
Episode Expires: Never
TV Rating: E


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