Want to watch better-quality PBS Video? Sign in to access higher-quality streaming!

By signing in, you are authorizing PBS to share your email address with your local PBS station to send you periodic communications about station events, services and support. Any other uses of your information by PBS are governed by PBS’s Privacy Policy.

Closed Captioning Settings


Captions look like this

Captions size

  • 15

Captions font family

Edge style

Captions color

Background color

Window color

Text Opacity

  • 100%

Background Opacity

  • 100%

Window Opacity

  • 0%
  • Save Settings
  • Reset



  • Aired: 04/11/2012
  • Rating: NR
Yul talks to food writer and industry expert Scott Allmendinger to discuss how our eating habits have changed over the years. Eating out in restaurants thirty years ago was something we did on special occasions, now these ‘celebration foods’ have become part of our everyday food consumption. Joel Fierman, a wholesale food supplier in New York, explains how advertising and clever marketing is used
Embed Options
Close ×
Cravability image
Find out how a food product can become something we crave.
Please copy this text to your clipboard.
Problems Playing Video ?


Watch videos from your favorite PBS KIDS shows with the PBS KIDS Video app for your tablet or phone.

Downton Abbey Collection

Bring home the complete collection: DVDs, Blu-rays, books, gifts and more. Visit ShopPBS.


helps all of us explore new worlds and ideas. Give Now

Sponsored Links