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HISTORY DETECTIVES

The Suit That Launched Ronald McDonald

  • Aired: 07/05/2011
  • 15:43
  • Rating: NR
Have we found the original Ronald McDonald costume? The label credits a well-known designer, and the costume is similar to the suit we see in an early Ronald McDonald commercial. But there are also some curious differences. For answers, Elyse Luray consults with a food and social historian, speaks to McDonald's first Chief Marketing Officer, and meets the widow of an early Ronald McDonald clown.
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The Suit That Launched Ronald McDonald
Elyse Luray examines a complete Ronald McDonald costume. Was this costume the first?
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