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FRONTLINE

FRONTLINE: "Money and March Madness" Preview

  • Aired: 03/29/2011
  • 02:20
  • Rating: NR
Coming Mar 29. Sonny Vaccaro, a former marketing executive at Nike, Adidas and Reebok, helped bring about the rapid commercialization of college basketball, making coaches, administrators and companies rich. Now, Vaccaro is spearheading a class-action lawsuit that aims to ensure that players get a piece of the action.
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FRONTLINE: "Money and March Madness" Preview
FRONTLINE: "Money and March Madness" Preview
With TV rights alone worth $10.8 billion over 14 years, should NCAA players get paid?
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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation. Additional funding is provided by the Park Foundation and by the FRONTLINE Journalism Fund.
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