FRONTLINE FRONTLINE: "Money and March Madness" Preview
With TV rights alone worth $10.8 billion over 14 years, should NCAA players get paid? Details
Episode: FRONTLINE: "Money and March Madness" Preview
Coming Mar 29. Sonny Vaccaro, a former marketing executive at Nike, Adidas and Reebok, helped bring about the rapid commercialization of college basketball, making coaches, administrators and companies rich. Now, Vaccaro is spearheading a class-action lawsuit that aims to ensure that players get a piece of the action.
Premiere Date: 03/29/2011
Episode Expires: Never
TV Rating: NR
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